
Audio and video Part 3
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The explosion of the short video business and the rise of live broadcasts have brought the popularization of video to a new climax.

Live broadcast of net red with goods.Live broadcast of net red with goods.
Almost overnight, we entered the era of “everyone watches videos and everyone shoots videos.” Many great hosts or presenters are able to make huge profits through high-quality content, which has fueled people’s enthusiasm for video as a means of making a living.
In such circumstances, audio and video technology must further lower the threshold so that more people can more easily produce content.
In 2020, the sudden new corona epidemic also indirectly promoted the development of the audio and video industry. We need to use the extension of virtual space to compensate for the restrictions on physical space caused by the epidemic.
Students study at home and companies work from home, generating a lot of video traffic for online courses and conferences. According to operator statistics, at the end of 2020, video represented almost 70% of the data traffic of the entire network.
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In addition to learning and office work, the industry has extended the application of video and discovered more innovative scenarios.
For example, with the help of video recognition technology, the quality of products can be inspected, vehicles in parks can be managed, and safety risks on construction sites can be identified.
For another example, with the help of VR/AR technology, it is possible to conduct pre-job training for staff, perform remote surgeries, conduct remote visits, and conduct remote equipment inspections and troubleshooting.
In other words, video is no longer just an entertainment tool, but is transformed into a productivity tool.
Various fields and vertical industries hope to use audio and video technology to upgrade and transform existing production scenarios, improve efficiency and reduce costs.
Enterprises hope to make full use of audio and video technology, but also face concerns about technical thresholds and resource investment, and are discouraged.
Now we are talking about digital transformation every day. In fact, “audio and video + vertical industry” is an excellent entry for the digital transformation of companies. The audio and video industry is about to enter an outbreak period.
The future direction of audio and video technology
What I just said is the change in external demand. Next, we look at how audio and video technology responds to change.
In short, there are three points: Algorithm Endpoints, Functional Intelligence, and Service Platform.
Audio and video performance indicators have been improved, and the pace of progress has not stopped.
Especially in terms of video, due to the push of high-definition display technology, the resolution of video is continuously increasing. In addition to resolution, video frame rate requirements are also increasing.
There is also VR video, because it contains three-dimensional information of time and space, so the redundancy is greater and the volume of data is greater.
In order to realize the popularization of VR/AR and ultra-high-definition high-frame video applications, it is not enough to increase the capacity of the hard disk and the communication bandwidth, and the volume of the video must be compressed as much as possible. This is inseparable from the continuous improvement of video compression algorithms.
Currently, the global video coding standards are divided into several factions. In addition to the well-known H.26X series (dominated by ITU-T), there are also MPEG series (dominated by ISO/IEC), AVS series (dominated by national AVS organizations), and free and open source AV1.
















