Everything you need to know about the WebM format


Free Download Mp4Gain
picture

Everything you need to know about the WebM format

WebM

The WebM format was first introduced by Google in 2010. Since this video format is based on the Matroska container, it manages to maintain good video quality.

WebM

As far as audio streams are concerned, it supports Vorbis audio. The WebM format was originally designed for the web, as it supports HTML5. Video streams in this format are compressed using VP8 or VP9 video codecs. WebM is an open source alternative to other video formats (especially MP4) and is specifically designed for use on the web in conjunction with HTML5.

What is the WebM format?

WebM is a container format (with a * .webm file ending) for multimedia files, that is, for video and audio files. This container uses VP8 and VP9 video codecs and Vorbis and Opus audio codecs. First announced at Google I / O 2010, WebM was planned as an alternative to the existing MP4 format with its H.264 codec from the start. While the consumer can use the latter for free when watching videos, developers who want to work with the codec must pay license fees. WebM, on the other hand, is an open source project that everyone can use for free.

The WebP note is a format specifically designed for viewing image files on the Internet. WebM is designed to be used with HTML5. The VP8 and VP9 codecs were designed in such a way that there is a great compression ratio, but a bit of computer power is required to decompress the files. The purpose of this design is to allow streaming video online to virtually any device (such as a desktop, tablet, smartphone, or multimedia device, such as a smart TV).

So it is not surprising that YouTube, part of Google, converts all videos to the WebM format, regardless of the original file format. However, YouTube continues to support H.264 for those who cannot use WebM. While Google strives to promote its format, other major market players such as Apple or Microsoft continue to use formats such as MP4. The main reason for this is patent laws: both development companies are part of the MPEG-LA patent pool, as they hold patents for the codecs used and receive license fees for them. Google is trying to circumvent these patents with WebM.

In the past, this has led to various legal problems, for example in Germany. The problem was in the VP8 codec. Several companies have complained that the codec infringes on their patents. Subsequently, Google reached an agreement with MPEG LA. However, Nokia is not part of the patent group and it believes that its rights have been violated. The initial case, in which the company sued its V8-powered rival HTC, was dismissed by the Mannheim District Court in southern Germany. Fact A codec is a combination of the two terms “encode” and “decode”.

Two algorithms ensure that the video data is first encoded to keep the file size small and then decoded to restore the images and sound correctly. WebM files can be embedded into the user’s own website using an HTML5 video tag. one
WebM Support The WebM format is compatible with Mozilla Firefox, Google Chrome, Opera, Chrome, Chromium and Microsoft Internet Explorer browsers and requires no further installation to play files with this format. Microsoft Edge requires an additional plugin.

Apple Safari can also be upgraded to play WebM, at least for the desktop version. IPhone and iPad users have problems: they need to install additional software to play videos on their devices. Also, WebM video files can be uploaded to YouTube, which is one of the biggest problem for many users using YouTube channel. Also, popular instant messengers like Skype and ooVoo support this format.


Free Download Mp4Gain
picture


Mp4Gain Main Window
picture


Mp4Gain Features
picture


Free Download Mp4Gain
picture

Video Bitrate

Video Bitrate

CBR vs VBR

Bit rate types

CBR vs VBR

There are three types of bitrate:

Constant (CBR)

Variable (VBR)

Average (ABR)

Let us consider each of them in detail.

Constant bit rate
As the name suggests, constant bitrate is an encoding method in which the value of the bitrate remains unchanged throughout the file.

By setting a constant bit rate, you can quite accurately calculate how much video you will take on a disc.

For example: if the video bit rate is 6,000 kbps, then one minute of video at this bit rate will take 360,000 kbps (6,000 x 60 seconds), which in turn equals 351.5 megabits (360,000 divided by 1024) or 43.9 megabytes. (351.5 megabits divided by 8).

Next, you need to calculate how much space will be needed to store one minute of sound. For example: 192 kbps x 60 s. = 1.41 megabytes.

Therefore, the total volume of one minute of video and audio will occupy approximately 45 megabytes. By multiplying this value by the number of minutes, you get the size of your video file.

The above calculations are generally used for the reverse process, when you need to calculate the maximum allowable bitrate for your video.

Example: there is an hour and a half of video that must be burned onto a DVD disc. Do we need to calculate what bit rate the video should have to get the highest possible quality and still fit on a DVD disc?

You can calculate the maximum bit rate manually or, to avoid bothering with math calculations, use a special program, for example “Bit rate calculator”.

This program is free, requires no installation, and works on any Windows (I personally verified it on Windows 7 and Windows XP). Where to download the bitrate calculator, as well as how to configure and use the program, you can read the article “Bitrate calculator”.

Variable bit rate
Variable bit rate is an encoding method where the flow of information is not constant, but changes depending on how demanding the video is with the bit rate in a given section.

If you have read the article “Compress Video”, then you know that the less the new frame differs from the old one, the less is spent recording it. The conclusion follows from this: the more dynamic there is in the scene, the more is spent recording it, which means that the bitrate value for dynamic video should be higher.

Let’s take two videos as an example.

In the first video, a person sits at a desk in a room and gives an interview. The shooting is done with a tripod. In the frame, except for the movements of the person, nothing changes.

The second video shows a soccer game. There are several footballers in the frame at the same time, who are moving quite fast, + the ball, + in the context of a live mass of fans who are actively “getting sick”.

What do you think, for which video, the bit rate should be higher?

The answer is obvious. For the first video, an average bit rate, or even less, will suffice. For the second, it is desirable to give the maximum, unless, of course, you want a good image quality.

By understanding the above, you will agree that it is impossible to accurately predict the optimal amount of information that will be required to record high-quality video. Everything is further complicated by the fact that even in a football movie there can be scenes that are not very dynamic, for which a low bitrate is sufficient. And in general, in almost any movie, the dynamics change constantly and chaotically.

Naturally, the question arises: what to do? How to choose the optimal video bitrate?

Optimal bit rate
Well, first of all, the most rational thing is to use a variable bit rate, in which the program increases or decreases the data flow, depending on the dynamics of the scene and other factors.

Second, once you’ve set the bitrate value, you need to take one of the most dynamic scenes in the movie and render a small piece of it. After viewing this snippet, you need to visually assess the quality of the resulting video. If it suits her, she will do it in other scenes. If the quality of the scene is noticeably damaged, you should consider increasing the bit rate.

Average bit rate
Average bitrate is a type of variable bitrate that allows you to set a specific (average) bitrate value that the codec adheres to. In other words, it is a hybrid of constant and variable bitrate.

By using the average bit rate, you allow the program to vary the value of the bit rate at its discretion, but at the same time, its average value must correspond to the specified setting.

In most cases, the averaged bit rate is used, as this allows you to achieve optimal video quality, while calculating the final size

Bit rate in DVR. What is it and what does it affect?

Bit rate in DVR. What is it and what does it affect?

Bitrate

When talking about digital video recording, the term bit rate will surely ring a bell. This is an important parameter that affects image quality. Including recording to a DVR.

bitrate

video playback [(000152) 2019-07-13-15-20-56] .png

If you are intimidated by foreign words, the bit rate can otherwise be called the recording speed or compression ratio. Because that’s exactly what happens: the compression of the video stream. How? Let’s take a look.

After the light strikes the matrix and subsequent digitization of the image, a very dense stream of digital video signal is obtained at the output. Also, the higher the video recording resolution and frame rate, the bulkier this stream will be. You cannot write it directly to a memory card; It will fill up very quickly with huge video files and you may just not be able to cope with such a flow of information. This is why the original video stream is compressed to an acceptable bit rate. This parameter is just the output data rate. Basically it reflects the speed at which the video is written to the memory card.

Bit rate can be calculated in bits, kilobits and megabits per second – (bit / s, bps, b / s), (kbps, kbit / s, kbps) (Mbps, Mbit / s, Mbps). Most of the time, in megabits. The bit rate of the recorded video can be checked on a computer with a video editor or via the file properties menu. By dividing the number by 8, you can determine it roughly in megabytes per second; it will be more convenient to compare it with the speed of your memory card.

The bit rate indicator depends, as you might guess, on the processor and the software and hardware that is properly optimized to process the video stream. If all conditions are met, the video stream will be compressed with high quality and with minimal loss. Otherwise, the video will have noise, blurred images, artifacts, and other nasty distortions.

The bit rate also affects the size of the file. For example, at a relatively low bit rate (less than 10 megabits per second) more clips can fit on the memory card and cheap low speed cards can be used, but the video quality and details will be low. At a higher bit rate (10-20 begabits per second and more), the image will be of higher quality and more detailed. But the file size will also increase, so you need a memory card of the appropriate size and speed (16GB and above, class 10).

Manufacturers rarely indicate the bitrate on the box, therefore it is almost impossible to find out this indicator before buying. However, sometimes on the packaging you can see promises, for example, “8 hours of video in maximum quality at 32 GB”. And in this case, the bit rate can be roughly calculated. The formula is not complicated:
We took 32 gigabytes and, using the school’s computer skills, we converted them to megabits by multiplying them by eight and by 1024. Then we divided the resulting number by the number of seconds in eight hours.
– (32x8x1024) / (8×3600) – We get the result of 9.1 megabits per second.

Let’s clarify that the result will be conditional. First, because the actual volume of any card is always less than indicated. Second, the promises in the box can be just promises. Therefore, before buying, it is better to carefully study the selected model, having learned the speed of writing in the reviews.
So what bit rate should I be aiming for?

Given the adequate quality of the filling of the recorder (matrix + processor + lens + software), according to our practice, let’s say that this figure is in the region of 15 to 45 megabits per second. This bit rate allows you to get a fairly adequate video quality during the day. Again, only during the day, because night recording, as we all know, is still a weak point of many recorders due to insufficient lens aperture and small matrix pixel size.

Note that currently the maximum bit rate for recorders has been reached: 45 megabits per second, but only when working with a card with a capacity of 32 gigabytes or more. Some companies, notably Datakam and BlackVUE, are introducing bit rate selection options in settings. We find this option controversial. In our opinion, all drivers are initially interested in the highest quality videos, and it is easier to set the maximum bit rate for the recorder right away and just choose the right memory card in terms of speed and volume.

What is the optimal bit rate?

What is the optimal bit rate?

Optimal Bitrate

To decide what the flow can be, it is necessary to understand how it works, at least in the first approximation.

BitRate

In the H.264 codec (MPEG-4 Part 10), the construction of the video image is as follows: the camera creates a reference frame (I-frame) and, based on it (therefore, it is called a frame of reference), subtract the still parts of the picture from the frame – a P- frame. The third of this second frame is then subtracted and a modified P-frame is also created. Thus, a series of P-frames is created, which only carry changes between two adjacent frames. Since in the process of “subtracting” frames, errors may occur leading to artifacts, then after a certain number of frames the scheme is repeated, a reference frame is sent again, and then a series is sent of frames with changes across the network. The resulting keyframes and modified P-frames are sent over the LAN to recreate a series of full frames on the display device. It does this by “appending” or “superimposing” P-frames to a reference frame and sending the resulting series of frames to the monitor. This is how codecs work with interframe compression. Of course, in practice everything is more complicated by an order of magnitude (there are also B-frames, which, based on the analysis of a large set of frames, predict where a particular object will move in the field of view of the camera, which allows to significantly reduce the flow when observing the translational movement, for example, that -to the mechanisms).

With a slight change in the observed scene, the changes between adjacent frames will also be minimal, respectively, and the traffic on the network will be minimal. The reverse is also true: if the scene changes significantly, the changes between frames will be significant, consequently affecting the network load.

Do not forget about the peculiarities of codecs with interframe compression, they introduce quite a noticeable delay between the moment of the event itself and the moment it is displayed on the screen. This is due to the work of the codec itself, as the camera needs to receive both frames, then subtract one from the other, send it to the image output device, and overlay it on the reference frame, which takes time and therefore introduces a delay.

There is no point in talking about optimal resolutions without referring to the observed scene, since, for example, when observing an empty corridor at a quality of 1080p / 25 fps, the transmission can be approximately 1 Mbps, and when observing a station of meter at rush hour, an image in the 720p / 25 fps format may take up to 20-30 Mbps

What is the bit rate?

What is the bit rate?

Bitrate

Bitrate, or as they say the width of the sequence

Bitrate

It is the amount of data transmitted or processed in 1 second. The concept mainly applies to multimedia content, for example, video bit rate is nothing more than the amount of video information that is displayed on the screen in one second. To measure the bit rate, the designation “Kbit / s (kbps)” is used, that is, kilobits per second, less frequently Mbit / s, and so on. The more information that is transmitted during a specific period of time, the higher the quality of the image.

When people say “low bit rate video” they are generally referring to low quality video. Blur, opacity, and pixelation are characteristic of such video, while high-bit-rate video has a detailed image with rich colors. Like video, audio also comes with low and high bit rates. Music with a low bit rate loses in the frequency range, words and chords become less distinguishable, and itself takes on an unnatural sound, as if it were an electronic sound.

Bit rate types
When compressing video, you have 3 modes to choose from: constant, variable, and average. Let’s start in order:

Constant Bit Rate (CBR). Sets the desired value and does not change throughout the video. The advantage of this option is that you know in advance what the size of the final file will be. But there is also a downside, especially in relation to sound. It may grow during playback, which may require changing the bit rate. Since you don’t get what you want, quality suffers.
Changes in sound level

Variable (VBR). In this case, you are working in conjunction with a codec. Your task is to set the maximum bitrate and programs must select the required value for each scene. Thus, the “minus” of the previous regime has been eliminated. Also, the file size may be even smaller than expected, but the outcome is impossible to predict.
Average (ABR). From the name it is clear: this is a cross between the first and second mode. Here you set not only the maximum, but also the minimum bitrate, and the codec itself selects it within these limits, based on the dynamics of the video. Its quality is better than that of the variable option, because the bit rate does not fall below the set value.
YI 4K video bit rate increase
Although action cameras have been in our lives for a long time, not everyone understands their true purpose. More than once I have come across the fact that people see them as a compact analog of ordinary consumer camcorders and make corresponding demands on them. First of all, it comes down to the quality of the footage shot. “I just want to take the camera out of my pocket, start recording, and get a picture like on film.”

… This is impossible in principle. And it is doubly impossible in an action camera, since it is a compromise between “action” (a set of characteristics for operation in extreme conditions) and the quality of the shot: improving one thing, the other will deteriorate proportionally.

However, you can do something. For example, replace the lens or increase the video bit rate. What will increase the bit rate? Some improvement in image quality. It should be understood that although the camera shoots at a fairly high bit rate (up to 60 Mbps), the built-in codec uses a fast profile. In other words, video recorded with a 60 Mbps camera will be worse than video recorded on a computer with the same bit rate. First of all, areas of almost uniform color and “jerky” undergo such coding. For example, grass, ripples in the water, or foliage. Increasing the bitrate is not a panacea here, but a tangible step forward. It is true that you need to understand that the developer set a limit of 60 Mbit / s for a reason and that increasing the bit rate is done at your own risk and risk. Also, this increases the requirements for the memory card used and the writing speed on it.

If you use a camera, for example, for video blogs with video uploading to YouTube, you don’t need to change anything, as the video host will recode your video by itself, regardless of the initial parameters. If you’re post-processing the footage, it makes sense to give it a try as there is minimal body movement.
DISCLAIMER OF LIABILITY
In many respects, this article expresses the subjective opinion of the author. Furthermore, the author is not responsible for possible damage to the camera.

What is bit rate and why is it important?

What is bit rate and why is it important?

What is bitrate?

With today’s technology, we can expect high speed and quality in everything we do on our computers, our smartphones, and any other newer devices. However, although this increase in speed and quality has several factors, many of them have to do with what is called the bit rate.

Bit rate

What bitrate means depends on the context you’re using it in, but it’s very important to know what it is and what benefits it might bring you (or what to expect instead).

What is the bit rate?

Bit rate is a term used to describe the amount of data that is transferred over a period of time. Depending on the context, common bitrate measures include kbps and Mbps, respectively, which means kilobits per second and megabits per second. Regardless of which drives are used, a higher number is usually good, indicating high speed or high quality.

However, it is also important to understand that smaller numbers can reduce the load on your hardware, which can be important for devices such as smartphones and netbooks.

When it comes to internet speed, a higher bit rate is always desirable – it doesn’t overload your own hardware, it just sends you the content you want faster. With higher bit rates, you can do more with an Internet connection – stream HD movies, play online games with minimal latency, and download large files in just seconds.

You can find out what bitrate you are getting by visiting a website like speedtest.net and running your tests. The numbers are good to compare with others, but generally don’t expect the expected number (other than the number your ISP announced). Certain parts of the world and Google Fiber users can get speeds of up to 1 Gbps (1000 Mbps), while typical cable broadband users in the US can get as low as 10 Mbps.

There has been a lot of discussion in online communities like Reddit about high internet prices in the US due to how slow speeds are, and initiatives like Google Fiber are starting to pay off.

When it comes to audio and video, bit rates take on a different definition. In this context, bit rates refer to the amount of data stored per second of multimedia playback. For example, a 320 kbps MP3 audio file has a higher quality than the same file at just 128 kbps, as long as both files were created from the same ideal source. You will have to remember that you cannot improve an audio file that sounds bad by copying it to an audio file with a higher bit rate, as the source was bad from the beginning. So a higher bit rate is a general rule of thumb, but it is not 100% correct.

The same is true for video: a higher bitrate will have a higher quality when comparing the same video with the same resolution. The bit rate is expected to increase as the resolution increases as more data is processed. Consequently, high bit rates for audio and video can provide superior quality, but can also put a lot of pressure on your hardware, which can lead to stuttering.

Also, keep in mind that different file formats use different compression algorithms, which can result in lower bit rates and higher quality. However, for these algorithms, the processing load tends to increase.

H264 – Bad Internet Video Quality?

H.264 – Bad Internet Video Quality?

H.264

Another common opinion based on materials that are often presented incorrectly or out of place. Here, as in the previous case, lack of practice and unwillingness to learn play a very important role. After all, you are just as likely to get poor recording quality due to the curves of the settings, both frame-by-frame and MPEG-like codecs. Many system vendors are squeezing quality to be able to record performance, which leads to this result. Most non-professional consumers also find H.2b4 video on the Internet, where it is highly compressed and intended primarily for a general idea of ​​the comic nature of the scenes or the situation in general.

H.264

Here again from the forum: “If, for example, a car is driving in the distance and its wheel falls off in motion, the codec can draw the whole machine from a long-playing keyframe in synthesized frames, along with the wheel that it is no longer there. ” This is possible only in case of a strong underestimation of the bit rate. The Internet is full of compressed entertainment videos, including accidents, and other situations related to video surveillance. It is very strange to consider the quality of this video, obtained, however, by compression in the H.264 format, equal to the quality of the file and draw some conclusions about the quality of the compression format in general. Can’t see the difference in the task of uploading videos to the Internet or recording a high-quality file?

Does H.264 consume more resources?

Many opinions on the subject of H.264 are promoted by individual manufacturers of network video cameras. For example, the article “The hidden cost of N.264”, which exists even in a video version, says that the cost of a solution in N.264 turns out to be significantly higher than that of MPEG or even frame-by-frame codecs. picture. In fact, the resource requirements for decoding video, especially multi-channel and high definition, will be slightly higher than MPEG-4, because all codecs are generally symmetric in terms of resources for encoding and decoding (in the sense, if the codec needs more resources to encode, and this is normal, since the more efficient the codec, the more resources are needed, even for decoding). The question is only on two points.

First, how much more demanding is H.264 on the computer CPU to monitor. Our practice shows that the load on the processor when decoding H.264 depends on the bit rate, however even at the maximum bit rate the download will be comparable to decoding a frame-by-frame JPEG (MJPEG) sequence. The authors of the article “The Hidden Cost of Н.264” focus on the higher cost of client stations and storages (as more and more efficient processors will be required), overshadowing a serious decrease in bandwidth requirements of the net. But even if we’re talking about 30% gain compared to slightly lagging MPEG-4, not to mention MPEG-2 and frame-by-frame codecs as well, isn’t 30% enough? Is it for small “safe cities”, where the rent from providers of data transmission channels costs 70 conventional rubles against 100 (the same 30%), is this a small saving? Or does it not matter that we can transfer 30% more cameras over the existing network?

Second, many “normal” network cameras (I mean more or less professional) are currently capable of transmitting video in two independent streams, with different resolutions, frame rates, and bit rates. And the “normal” software for these cameras also knows how to work with two streams. For multi-screen display, we can choose a low resolution sequence, for full-screen display, the maximum available, the change occurs automatically; the recording in the archive, of course, is done in high resolution. Perhaps you will say that I contradict myself, the second stream in each channel of the network and the saving of at least 30% are incompatible. However, I can assure you that with the correct settings, the second stream will not take up even 5% of the total bandwidth required.
Just go ahead
I’m not trying to act here as an advocate for H.264, I’m just not encouraging the hobbyist, for the fact that PR doesn’t rule reason. Everything must be appropriate for the task. If it is very important to you that your video is of the highest quality, if you want to be sure that it does not lose anything, ZIP is your assistant. Only lossless compression, which none of the codecs used in video surveillance will provide, will satisfy your requirements.

H.264. Some truth about delusions

H.264. Some truth about delusions

How does the widely used video compression codec 'H.264 / MPEG-4 AVC'  dramatically compress huge-sized movies? - GIGAZINE

This article is devoted to misconceptions, the constant distortion of facts, attempts to publicize competing compression technologies, and simply important points related to using the H.264 compression format. In video surveillance systems, of course,

How to Encode H.265 (HEVC) Video on Mac OS X

Although the general trend in the world is evident, some still try to defend their point of view at the cost of correcting these same trends. Well, I respect your point of view, unless it is based on a reluctance to study the subject or is simply a PR of your own technological solution. However, the second case is no less respectable, since protecting one’s interests is always good, even for the development of the industry; in this case, the dispute helps the consumer to better understand the correctness of the choice.

So what is it really about? It is already clear about video compression in H.264 format. But we will return to the controversy surrounding its use in digital video surveillance.
Mir and H. 264
Meanwhile, the world has chosen H.264. This is not an unfounded statement. Let’s see who uses this compression format. All and various. Let’s leave the perverse proprietary reviews on the conscience of the manufacturers, as even a good idea can be spoiled by a bad implementation. Let’s see, which of the manufacturers doesn’t use it? These are mostly megapixel IP video cameras, as the performance of the processors built into them is for the most part still insufficient to compress multiple megapixels in real time. Rather inexpensive processors with the ability to compress video in H.264 to a resolution of at least 2 megapixels have just started to appear on the market (yes, the widely advertised HDTV is only 2 megapixels, multiply 1920 by 1080 yourself). What can we say about the highest resolution? For the broad masses, focusing on the medium and low price segment, it will not be available soon. But there are more than enough hardware codec chips to embed in IP cameras with a resolution of D1 (720×576): here you have DSP processors and ASIC chips, and whatever your heart desires, today it is difficult to find a standard definition camera that does not support this format. …
Again time-lapse versus inter-frame
However, there are apologists who advocate other options for video compression. In his arsenal, arguments about better compression and the suitability of formats as evidence in court. But think about it, what does the court care, with what codec is it compressed? Is the compression format important to the court and not if the witness can confirm the violation and the expert can confirm the invariability of the video? Or maybe someone will argue that video compressed with a frame-by-frame codec is harder to switch (false) than one between frames? And the frame-by-frame codec doesn’t need a digital signature at all?

Both the magazines and the Internet forums are full of debates about the suitability and professionalism of the formats, and I am tired of reading absolutely unfounded “evidence” of this or that. The hobby is the main problem, an argument based on emotions, not arguments and mathematics. Let me give you a couple of examples.

There is a gigantic error based on the unwillingness to read the standards and generally study the device of even the simplest codecs. We are talking about the H.264 format and, in general, the methods of compression between frames.

“All the frames, except me, are synthesized, since they take information from the previous ones and simply indicate where to move this section of the image to a new location. That is, as if you selected a section of the frame in Photoshop and moved it to a new location. actually there is a frame that is not valid. ”

In fact, quite the opposite. It is the blocks in IP frames that are compressed when modified, and those that have not changed (that is, there was no movement) will remain unchanged. In general, the IP frame consists only of the modified information (blocks), which means that the information in them is not repeated, but is updated, but the l-frame is completely compressed, regardless of the changes.

Also there: “The codec uses psychophysical compression, that is, part of the image, which moves, becomes rough – all the small details are removed. This is because a person does not distinguish between details in fast-moving objects So does it make sense for a film codec to waste space and traffic to get details? “

Why create Instagram videos?

Why create Instagram videos?

Instagram videos

Today, Instagram users, when choosing between video, text and photos, are more likely to opt for video. And this is confirmed by numerous studies of user participation carried out by Instagram: there is more interest in videos, more comments and re-posts.

Instagram Video

Video content is what can help your business stand out and be visible to users today. Photography is undoubtedly a powerful social media marketing tool, but video gives you a lot more freedom to express yourself. You have more time to express your personality, show off your team, open the curtain and show your audience how the company lives inside.

Our brain is designed so that visual content is more easily perceived and remembered than simple text or images. And it turns out that video is a great tool for these purposes! It can help boost your brand reputation, improve your business performance, and win the hearts and minds of your followers.

Different types of video posts
The list of topics for video posts on Instagram is endless, you can talk about anything that relates to your business, goals or brand mission. Below are just a few of the video topics you can post.

Inspiring: This content will be much more powerful than just a photo. The video captures the audience’s attention and conveys emotion in a compelling way.

Interview: An interesting interview, as shown in the example below, is sure to draw the audience’s attention to the next episode of the show. A short excerpt from the release allows the audience to get the idea and general motive for what is coming next.

Memes – The ease and ease of your Instagram feed will only play into your hands. Also, republishing such a meme will attract more attention to your account and, with it, will attract new users.

Stories – Each company has its own unique development story and videos can help tell it. It can be the story of your company as a whole or the story of a specific case in your life. See an example of multiple videos linked by a topic:

New Releases – Before your new product hits the market, tease your audience with a short video about it. You don’t need to show everything in detail, a visual preview image is a great marketing tool!

Promotions – Your audience probably wants to know about upcoming promotions and discounts. You can organize special Instagram discounts to increase the engagement of your subscribers.

Demonstration of existing products: Your products, which have been on sale for a long time, deserve attention. Show your users how they look in real life or how to use the products correctly.

How …: There is increased interest and attention in how-to videos because they really benefit the audience. Users can learn something new about your services or products and stay with you a little longer to see the next tutorial posts.

Instagram video specifications
Initially, the Instagram video format is square, but vertical and horizontal videos are also supported. Depending on the video format, different characteristics and restrictions will apply for videos uploaded to the Instagram feed:

Square video size: 600 x 600 or 1: 1 aspect ratio;
Portrait view size: 600 x 750 or 4: 5 ratio;
Horizontal video size: 600 x 315 or 16: 9 ratio;
Duration: from 3 to 60 seconds;
Maximum file size: 4 GB;
Recommended formats: .mp4 and .mov;
Maximum frames per second: 30.
Stories on Instagram are mostly viewed on mobile devices, so they have a larger frame height, making it convenient to look at the screen. For Instagram stories, the technical characteristics are as follows:

Minimum resolution: 600 x 1067 or 9:16 ratio;
Recommended resolution: 1080 x 1920
Duration: up to 15 seconds;
Maximum file size: 4 GB;
Recommended formats: .mp4 and .mov.

How to make the perfect Instagram video?
It is increasingly difficult to capture the attention of the user online. How to make a video for Instagram that is both concise and compelling? These are our tips.

Choose a “catchy” photo cover for your video
A random photo intro for a video will not work. A splash screen is the most important element in a post, or it will grab the user’s attention and make them watch the video, or it won’t, and the user will simply scroll down the feed.

The first 3 seconds of the video are very important
Once the case has captured the user’s attention, we need it to stay with us.