How to upload videos to Facebook without losing quality
First on Instagram
Despite the fact that Instagram appeared in our life back in 2013 (Wikipedia says that on November 21) and it would seem that all the subtleties of working with this mega-popular platform should be known, studied, realized and mastered for a long time by users Both bloggers, online stores or information sites and normal users have the same question: “How to upload a video to Instagram without losing quality?”
Answer
According to the official advertising guide compiled by Instagram itself, the video should look like this:
But actually …
Uncompressed ProRes 422LT, ProRes 422HQ, ProRes 422Proxy, ProRes 4444, DNxHD, HEVC, RGB codecs are not loaded. Only H.264, and since it is a fairly common codec that is easily readable by most modern devices, Instagram doesn’t want to change anything.
Bitrate is the root of evil that spoils the quality of uploaded video. The thing is, Instagram wants news to load quickly and users don’t have to wait. That is why, when downloading, the video is optimized by the platform itself and its quality decreases. This happens by decoding and reducing the amount of data transmitted per second, that is, the bit rate. The service, of course, tries to make it as “smooth” as possible, but sometimes it turns out that the quality suffers a lot.
Life Hack: There is no significant difference between bit rates above 3000 kb / s. But when you download a 1000 kb / s video, the quality is greatly lost. So, make sure your videos always have a bit rate higher than 3000 kbps.
Resolution. Official help for uploading videos does not limit the maximum resolution possible. On the net, we find information about video download tests with a resolution of HD 1920 * 1080 and UHD 3840×2160. The videos in the final download are identical in quality and a double increase in detail did not pay off.
How to upload videos to Instagram without losing quality
After studying the information on the Internet and doing some tests, we want to give you a list of parameters that will allow you to download a video so that you do not feel ashamed.
Optimal average load parameters:
H.264 codec
1080p resolution
frequency 29 frames / s bit rate 4.5 megabits / s audio 128 kb / s
Now about Facebook
How to upload videos to Facebook without losing quality is an interesting question, especially for those who often deal with video content.
What video format does Facebook support?
Facebook’s official video advertising guide states that the platform itself recommends uploading videos in MP4 or MOV format. But at the same time, a huge list is provided that lists all the supported formats (see below).
What is the size of the videos uploaded to Facebook?
The video you uploaded is displayed on the tape with a size of 476 * 262 pixels. To get a good image, please upload the file at 1200 * 675 pixels.
Facebook video upload options
After searching the net and running some simple tests, we can present you with the optimal boot parameters:
H.264 codec
Audio format AAC MOV or MP4, 128 kbps
frequency 30 frames / s
resolution with no upper resolution limit set
At the same time, you should always remember a simple rule: the longer the video, the larger its size. The larger the size of the video, the more Facebook will optimize it (in simple words, it will compress it). The stronger the optimization, the poorer the quality of the output image.
For clarity and to summarize the material, here is a summary table of the requirements for videos on Facebook and Instagram. It will be useful for both those who need to post content and those who make video ads in these placements.
