NOTE: the information we comment below are for videos that are not 360º or broadcast live.
TECHNICAL CHARACTERISTICS
It is recommended to use the H.264 codec to obtain an MP4 format.
As for the dimension, it is recommended that it be 720p (720px both wide and long, that is, square in shape).
The video may have a maximum speed of 30 frames per second (30 fps). If a video is uploaded in a format greater than 30fps, Facebook will reduce it at this speed.
As for the sound of the video, it is better to opt for stereo sound with a range of 44,100 Hz (44.1 kHz).
FORMATS
Facebook recommends using the MP4 or MOV format (of the two, to curl the curl and as we mentioned in the «Technical characteristics», better MP4) but here we show a complete list of the video formats that can be uploaded:
3g2 (mobile video)
3gp (mobile car video)
3gpp (mobile video)
asf (Windows Media video)
avi (video AVI)
dat (MPEG video)
divx (DIVX video)
dv (DV video)
f4v (flash video)
flv (flash video)
m2ts (M2TS video)
m4v (MPEG-4 video)
mkv (Matroska format)
mod (video MOD)
mov (QuickTime Movie)
mp4 (MPEG-4 video)
mpe (MPEG video)
mpeg (MPEG video)
mpeg4 (MPEG-4 video)
mpg (MPEG video)
mts (AVCHD video)
nsv (Nullsoft video)
ogm (Ogg multimedia format)
ogv (Ogg video format)
qt (QuickTime Movie)
tod (TOD video)
ts (MPEG Transport Stream)
vob (DVD Video)
wmv (Windows Media video)
To make sure the videos are of high quality, we can try the following:
Add HD videos
Reduce the size of the video.
Reduce the file size.
Keep in mind that the duration and size of the video can affect its quality.
Videos must last less than 120 minutes. The file size must be 4 GB or less.
With 4,000 million videos every day, Facebook has positioned itself as one of the main platforms to consider when it comes to video. But it is no accident.
Mark Zuckerberg has long been able to see that audiovisual content was a diamond in the rough for small and large companies, so he wanted to start facing YouTube and began offering the possibility of uploading videos directly from Facebook – it’s very simple and you can find the option in the status update or in the “videos” tab of the platform.
Just as a detail …
Videos on Facebook get 2.5 times more views than videos on YouTube that are published on the platform.
What is this about? Why do videos on Facebook work better and even more if you upload them directly from the platform itself?
For starters, that’s because uploading your own videos on Facebook instead of sharing them from other platforms such as YouTube or Vimeo guarantees you greater visibility, reach and interactions.
That is to say, the native videos of Facebook are shown more on the walls and they are reproduced automatically, with which the number of reproductions increases and I also like them, the comments and the shares.
In fact, those pages that usually upload videos to the platform on a regular basis achieve an improvement in the organic reach of nothing more and nothing less than 75%.
All this makes Facebook a very powerful network in terms of video marketing and that publishing videos directly from Facebook becomes almost your main option within your video marketing strategy.
In this sense, a SocialBakers study that analyzed more than 180,000 messages from 20,000 different Facebook pages revealed that:
Native videos on Facebook are generating almost 80% of all video interactions on the platform.
Such is the power of video marketing that BuzzFeed Motion Pictures has a team of 40 people to make its own high quality videos, and in fact through its video marketing strategy the company managed to increase the amount of monthly visits to its website. 2.8 billion to more than 7 billion in just one year. Of these, 33% came from Facebook.
