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Why create Instagram videos?

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Why create Instagram videos?

Today, Instagram users, when choosing between video, text and photos, are more likely to opt for video. And this is confirmed by numerous studies of user participation carried out by Instagram: there is more interest in videos, more comments and re-posts.

Video content is what can help your business stand out and be visible to users today. Photography is undoubtedly a powerful social media marketing tool, but video gives you a lot more freedom to express yourself. You have more time to express your personality, show off your team, open the curtain and show your audience how the company lives inside.

Our brain is designed so that visual content is more easily perceived and remembered than simple text or images. And it turns out that video is a great tool for these purposes! It can help boost your brand reputation, improve your business performance, and win the hearts and minds of your followers.

Different types of video posts
The list of topics for video posts on Instagram is endless, you can talk about anything that relates to your business, goals or brand mission. Below are just a few of the video topics you can post.

Inspiring: This content will be much more powerful than just a photo. The video captures the audience’s attention and conveys emotion in a compelling way.

Interview: An interesting interview, as shown in the example below, is sure to draw the audience’s attention to the next episode of the show. A short excerpt from the release allows the audience to get the idea and general motive for what is coming next.

Memes – The ease and ease of your Instagram feed will only play into your hands. Also, republishing such a meme will attract more attention to your account and, with it, will attract new users.

Stories – Each company has its own unique development story and videos can help tell it. It can be the story of your company as a whole or the story of a specific case in your life. See an example of multiple videos linked by a topic:

New Releases – Before your new product hits the market, tease your audience with a short video about it. You don’t need to show everything in detail, a visual preview image is a great marketing tool!

Promotions – Your audience probably wants to know about upcoming promotions and discounts. You can organize special Instagram discounts to increase the engagement of your subscribers.

Demonstration of existing products: Your products, which have been on sale for a long time, deserve attention. Show your users how they look in real life or how to use the products correctly.

How …: There is increased interest and attention in how-to videos because they really benefit the audience. Users can learn something new about your services or products and stay with you a little longer to see the next tutorial posts.

Instagram video specifications
Initially, the Instagram video format is square, but vertical and horizontal videos are also supported. Depending on the video format, different characteristics and restrictions will apply for videos uploaded to the Instagram feed:

Square video size: 600 x 600 or 1: 1 aspect ratio;
Portrait view size: 600 x 750 or 4: 5 ratio;
Horizontal video size: 600 x 315 or 16: 9 ratio;
Duration: from 3 to 60 seconds;
Maximum file size: 4 GB;
Recommended formats: .mp4 and .mov;
Maximum frames per second: 30.
Stories on Instagram are mostly viewed on mobile devices, so they have a larger frame height, making it convenient to look at the screen. For Instagram stories, the technical characteristics are as follows:

Minimum resolution: 600 x 1067 or 9:16 ratio;
Recommended resolution: 1080 x 1920
Duration: up to 15 seconds;
Maximum file size: 4 GB;
Recommended formats: .mp4 and .mov.

How to make the perfect Instagram video?
It is increasingly difficult to capture the attention of the user online. How to make a video for Instagram that is both concise and compelling? These are our tips.

Choose a “catchy” photo cover for your video
A random photo intro for a video will not work. A splash screen is the most important element in a post, or it will grab the user’s attention and make them watch the video, or it won’t, and the user will simply scroll down the feed.

The first 3 seconds of the video are very important
Once the case has captured the user’s attention, we need it to stay with us.

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Instagram video formats and how they are used

Instagram video formats and how they are used

It seems like there’s nothing more popular in the internet marketing world right now than Instagram. Well maybe just video marketing (* rather smiles *). How about combining these two trends together? Instagram Video Marketing is a really cool combination that can blow up sales and take your business to the next level. In this article, we will introduce Instagram video formats and how you can use them.

Why post videos on Instagram?
But first, let’s think about why your Instagram needs a video format. First of all, this is a great opportunity to more fully demonstrate your product or service: make a detailed description of the service / products, show employees and the internal company “kitchen”, post customer reviews on video, etc.

Second, it’s clear that videos get a lot more views, likes, and saves than regular photo posts. They generate more interest and engage in content more effectively, and only update the feed. It is not difficult at all to independently analyze any profile on social networks; To solve this problem, you can use the Popsters content analysis service. Third, this is another effective channel of interaction with the audience and even more, another channel of sales.

We have identified 4 formats of video content on Instagram: Post to Feed (In-Feed), Stories, IGTV Video, and Live Stream. These four formats are additional ways to reach your audience. Let’s take a closer look at the characteristics of each type of video.

1) Publish to the feed (In-Feed)
Instagram supports almost all video formats and does not set any restrictions, but recommends two for download: MP4 and MOV. You can find a complete list of supported formats here. The maximum resolution for Instagram videos is 1080P.

You can upload videos in square, horizontal and vertical orientations to the source. You can select videos of any format, up to 4GB in size and up to 60 seconds in length. The following are size guidelines for videos of different orientations:

· Square: 600 * 600 pixel size; aspect ratio – 1: 1.

· Landscape orientation: 600 * 315 pixel size; aspect ratio – 1.9: 1;

· Portrait orientation: 600 * 750 pixel size; aspect ratio – 4: 5.

Let’s say right away that vertical video to post to feed is not the best option. Such a video takes up almost the entire screen of a mobile device, pushing the block with likes and comments.

How do I upload a video to the feed?
To upload a video to the Instagram feed, click on the square at the bottom of the screen and then select the desired video from the “Gallery”. When you’re ready to record and share your video right away, tap Video and start recording.

You can trim the video to a minute or less by choosing the best excerpt, directly in the Instagram editor, and also applying a filter. Sign, geotag, and whatever your heart desires, and post like a regular post!

2) History
Stories are the most popular type of content on Instagram. And many users, without even going to the feed, immediately look at the “stories”; after all, the most relevant and interesting is published here, including links to posts published in the feed. If you run Instagram, but forget about stories, you are depriving your account of a lot of views! Stories disappear after 24 hours, so this is a great opportunity to generate interest in your account on a daily basis.

In Stories, you can post video responses to subscribers’ questions, demonstrating your expertise, showing internal workflows, or the usual (and unusual) joys in life if you have a personal blog.

Story video requirements:

· Only portrait format with an aspect ratio of 9:16;

· Size: from 600 * 1067 to 1080 * 1920;

· Duration: no more than 15 seconds, while you can upload a video of any length, which will be automatically divided into 15-second chunks;

· The maximum size of a video is not more than 4 GB.

How do I post a video in Stories?
To upload a video to Stories, click the camera icon in the upper left corner of the source. You can select a finished video from the gallery by swiping down, record a video in various modes (Boomerang, Hands-free, Focus, Super Zoom + Normal mode), or live stream (more on that later).

You can also add filter, geotag, mention, emoji, draw anything, don’t stifle your creativity! Then hit Share and the video will appear in Stories. You can also send stories to specific users on your list.