Formats, extensions and codecs: what do they mean?


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Formats, extensions and codecs: what do they mean?

When it comes to audio files, we can talk about formats, extensions and codecs. In summary, we can say that the format refers to the type of file, identified by its extension (* .mp3, * .wav, * .ogg, * .wma etc), which often tells us how it has been encoded or which one is your codec.

Normally those endings are mixed. But what is important to know is that, as in videos, files with the same type of extension do not always have the same codec and vice versa.

This information is valid so that you do not feel lost in case you do not understand the reason why a software, which normally plays your * .m4a files, does not play another with the same extension, for example.

Such a situation could indicate that the codecs used are different. In that case, the solution would be to use other software to read the file or to convert it (new encoding). This can be done even in video editors.

The variations of formats and codecs depend on the options of the companies that develop the softwares that execute the files. In these cases, there are many things at stake, such as technical specifications and relations with patents.

On the other hand, files are usually divided into two types: uncompressed or compressed.

Uncompressed files

Audio recording equipment usually offers us options to record files without losing any information. These uncompressed files can be generated in various formats and extensions, such as WAV, AIFF, FLAC and ALAC. For those who are familiar with photography, they are equivalent to RAW or DNG.

As they are usually very heavy, using lossless formats in the final product is only recommended in some cases, such as:

when the final product can be processed by the consumer (files destined for sound banks, for example);
when there will be recording on physical media (CD, DVD and Blue-Ray);
or for the audiophile market (for a matter of perceived value and guarantee of high quality).
But, even if you don’t want to end the process with a WAV (one of the most common), lossless formats can be very useful at the editing stage. Because they contain a lot of information, they withstand more extreme alterations without harming the audio quality.

With plugins, conversions and processing, they can be manipulated more freely, guaranteeing excellent quality, even if a compressed file is subsequently generated.

Compressed files

Most of the equipment available on the market (cameras, cell phones and even audio recorders) usually deliver already compressed files. This type of file is more practical, easier to process, requires less storage space and is very small (in bytes).

Some examples of these formats are: 3GP, AAC, M4A, OGG, WMA and MP3, which is, without a doubt, the best known. Files are like JPEG or GIF in the images field.

Through a complex algorithm, these files are generated seeking to keep only relevant information for our ears. Depending on the compression mode, we can generate an MP3 from a WAV and have a file 10 times smaller, without perceptible alterations in audio quality.

Speaking of MP3, despite its great popularity, it is currently considered an obsolete format, since others, such as ACC (extension .acc or .m4a), make it possible to obtain smaller files and with higher quality.

Even so, MP3 is still widely used, since a large part of the softwares and equipment were developed for this format. So, to talk about compression rates, we will use it as an example.

Compression rate: what is its relationship to audio quality?
Now that you understand that a file can be compressed and maintain sufficient quality for our ears, you should know that the level of compression can vary greatly.

And it is by the value of the compression rate (or bitrate) that we manage to control the file size and, therefore, the audio quality.

For example, a 320 kbps (kilobits per second) MP3 may sound as good as uncompressed audio from a CD or DVD. As the bitrate value decreases, the file size decreases, but the sound losses become noticeable, depending on the audio.


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Video Formats, all about video formats

Knowing the video formats you can produce will help you be more successful with your business strategy.

Video content production is very successful today, so much so that YouTube, which is one of the largest platforms for sharing this type of content, already has 1.9 billion monthly users.

But do you know what types of video formats you can use in your strategy?

Both to publish on YouTube and other hosting platforms, knowing how to differentiate an FLV file from an MKV, for example, is essential for anyone who wants to make professional videos.

This is because some formats may compromise the quality of the result of your production.

Follow us and understand everything!

Meet the 7 main video formats

Each video format needs specific recording and execution applications.

When the platform you want to use cannot reproduce your material, the CODECs come into play: they are programs that encode and decode the file.

Does it sound complex? But calm, everything is a matter of compatibility. YouTube, for example, can already support various video formats.

But depending on the type of file you have, you need converters to transform the format into one that can be interpreted by the application or operating system you use.

Therefore, it is worth knowing the main ones and understanding their particularities of reproduction.

1. AVI (.avi)

AVI (Audio Video Interleave) is a format developed by Microsoft and one of the first video compressors that has been created. To play it, you need applications such as Windows Media Player.

As for quality, it is a simple format that stores audio tracks and image data in the same file. Therefore, it is common that there is some loss of data in compression and, as a result, the video does not have 100% of the recording quality at the time of viewing.

2. WMV / WMA (.wmv or .asf)

WMV / WMA (Windows Media Video / Audio) is a format developed by Microsoft as a replacement for AVI. These files are compatible with YouTube and can preserve quality even in smaller compression sizes.

A good detail is that this format is based on the continuous flow of data. This means that you can start playing it without downloading it completely, which is ideal for streaming on the Internet (as on YouTube).

3. MOV (.mov)

MOV is a direct competitor of the AVI, created by Apple. Its default player is the QuickTime Player, but applications such as Microsoft Windows Media Player can also play it.

The great advantage over its “rival” is that the loss of data is much less in compression. Then, even in very small files, MOV can offer good quality audio and video tracks.

4. FLV (.flv)

Adobe also has its own video format: the FLV. This is the most suitable type of file for playback on YouTube, since the platform is based on Flash Player technology. TV Lg is another streaming website that uses the Adobe system.

Flash videos are compatible with most operating systems and have extensions that allow embedding tracks of high definition images. For these reasons, the format is very well accepted when recording videos to share on the web.

5. RM (.rm)

The RM format has been developed by Real Networks, one of Microsoft’s competing companies. To play it, your computer must have the RealPlayer program or the Real Alternative, a Windows-compatible CODEC package.

The compression technique of this format is performed with a fixed bit rate, that is, a predetermined measure of the data transmitted over a certain period of time.

A bit complex, right? It is also for us! But the fact is that this technique causes the files to compress too much and, therefore, significantly lose the audio and image quality.

Therefore, and by way of example, sound effects are often lost in this process.

6. RMVB (.rmvb)

RMVB, in turn, is one of the video formats that has worked. Also from Real Networks, RMVB has long been an important competitor of Microsoft formats.

Unlike the RM / RA, here the data loss is much smaller. Therefore, the format allows small files – ideal for quick downloads – but with preserved track quality.

For this reason, it was widely used a few years ago, when streaming platforms were still taking their first steps, and the most common was to download video content.

7. MP4 (.mp4)

This is one of the most popular video formats. It is the most common in mobile devices and, therefore, is present in the daily life of many people.