what is the “lossless sound quality” in the upcoming music streaming platform battlefield?
Why do music streaming platforms launch “lossless sound quality” services one after another?
Will it be the next big trend in the music streaming battle?
Many users who subscribe to music streaming platforms like Apple Music, KKBOX, Spotify, etc. You must have recently heard the term “Lossless Audio”.
At the end of last year, KKBOX launched the first “Hi-Fi Lossless Sound Quality” service in Taiwan, and then in April this year, the “Hi-Fi Lossless Sound Quality” service was also launched. ” with improved sound quality; Apple also announced a few days ago that Apple Music will start in June, gradually upgrading its 75 million songs to lossless sound quality, and even Spotify has announced that it will follow up.
Why are music streaming platforms rushing? After all the subscription fees and the amount of music library, will it become the next big trend in the music streaming battle?
With 200,000 members added in half a year, what is “lossless sound quality”?
Music streaming began to emerge in the 3G era. Due to the limited network bandwidth at the time, in order for songs to play smoothly, the size of the music files had to be compressed and some quality was sacrificed. of the music, so it is Impossible to play CDs as “real”. . However, in 2020, 5G began to be popular all over the world. After the network bandwidth and speed improved greatly, users’ music quality requirements seem to have risen with the tide.
Judging from KKBOX data, since the launch of the lossless sound quality service at the end of 2020, more than 200,000 users have applied for the experience service and become new members of KKBOX.
But what kind of people care about sound quality?
Among these 200,000 people, the ratio of men to women is 8:2, and the age range that represents the highest ratio is 26 to 30 years.
