Most popular video formats


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Most popular video formats

Video Formats

The data shows the frequency of use of formats by users around the world and takes into account more than 3 million conversions on a PC with Windows operating system aVideo formatsnd more than 450 thousand conversions on an OS X operating system.

 

Most video files are converted to MP4, AVI, and MOV formats.

We began collecting these statistics to better understand our users and their needs. For example, we made sure that there is a great need to save our own conversion parameters, so we continue to work on the convenience of configuration. This data also helps us to see the problems that arise with the decoding of certain files and to solve them quickly, says Anna Komarova, Product Manager of Movavi.

Among Windows PC users, a significant prevalence of MP4 and AVI formats can be noticed over all others, placing them first and second with 33% and 24%, respectively.

The MPEG-4 container, also known as MP4, was introduced by the International Organization for Standardization (IOS) in 2001 and has gained success due to its versatility: it allows you to encode both graphics and audio data, it is used to transmit video in Internet, and is compatible with most mobile devices, including smartphones, tablets, and game consoles.

The AVI container, introduced by Microsoft in 1992, has been in use for more than 20 years and is still very popular, despite the many shortcomings that have long been eliminated in more modern media containers.

The next most popular formats for the Windows platform are MOV (4.41% of the total number of conversions) and WMV (3.97%). The VOB format (3.67%), which is used to encode DVD-video, closes the top five.

Named after a traditional Russian toy and often used to convert high definition (HD) videos, the Matroska container is rarely chosen by users of the Movavi video converter – 1.72% of the time. The newer WebM and OGV formats that support HTML 5 are even less popular.

The success of MP4 is also confirmed by the statistics of “paired” formats: that is, from which format users most often translate video files into. First is the conversion of AVI files to MP4 (13.96%). The reverse pair MP4 → AVI is much less common (3.85%).

The preferences of Mac users differ from those of PC owners, although MP4 is also in the lead here, and even by a wide margin from the rest of the containers. Its participation is 58.16%, while the MOV format, developed and promoted by Apple, came in second place with almost four times less score of 14.24%. The AVI format is used by “macovods” 7 times less than by PC owners.

The audio format rankings on both platforms are predictably led by the ubiquitous MP3; second place went to WAV files. Rounding out the top five are WMA, OGG, and FLAC, which provide lossless compression.

It seems that the most important factor in the popularity of a video format is its versatility. Not surprising: we see video files not only on computers, but also on DVD and Blu-ray players, smartphones, tablets, or directly on smart TVs.

It is for this reason that the classification is dominated by the MPEG-4 standard, which now works on almost all devices. We pay less attention than before to the size of the movies, the high-speed Internet access allows you to successfully transfer videos that occupy several gigabytes.


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What is the best video format for Youtube? Part 2

What is the best video format for Youtube? Part 2

video formats

And again, I welcome you to my site. This is the second part of the article, in which I verify from my own experience which video format is best for YouTube.

Video File Formats

In the last part, I reviewed the AVI (uncompressed) video format, marking the rendering results in a special table. Today we will consider two most popular video formats, MP4 and WMV, which also deserve our attention. Let us begin!

MP4
MP4, like AVI, is a container for audio and video files, which uses many codecs like H.264 and AVC to encode video. Again, as in the case of AVI, for the experiment I will take only one of them, which in Sony Vegas Pro is called MainConcept AVC / AAC (Internet HD 1080p), since it is ideal for publishing on the Internet, and therefore on YouTube. …

Representation
MainConcept AVC / AAC MP4 video playback took 5 minutes 1 second, which is almost half as long as in the case of AVI.

MP4 rendering time table

The size
Also read: What video format is the best for Youtube? # one
But the video size in MP4 format is much smaller than in AVI format, and it is 129MB. I wonder how this affects its quality.

AVI size chart

Quality
In general, even considering that the video was encoded using the AVC codec, the quality did not suffer much. But something interesting was noticed in the way of increasing the contrast in one part of the video and decreasing it in the other.

Comparison of AVI and MP4

It clearly shows the difference between AVI and MP4 formats. Pay attention to the sky and the stump in the protagonist’s hands. This is what I wrote about above:

Contrast MP4

In my opinion, such video contrast, although it looks good, makes it uncomfortable for perception, so the final rating can be reduced by 2 points, that is, up to 8.

I have no complaints about the quality of the video, especially for such a small size of 129MB.

MP4 quality table

Conclusion: the MP4 (AVC / AAC) format has a small size and good quality, almost not inferior to the AVI format, but its strange contrast makes the video not very easy to read, which is a disadvantage of this format (although for some it may be an advantage).

What is the best video format for Youtube?

What is the best video format for Youtube?

video file formats

What is the best video format for Youtube? #oneOnce again, I welcome you to my site! Today we will talk about which video format is the best for Youtube and how to choose the best video format for Youtube.

Video format

Choosing the optimal format for your videos is the main task of any video blogger. If you choose the wrong format for your videos, you can completely ruin the viewers’ impression on Youtube, even if it is in Full HD quality.

After all, no matter what quality the original video was recorded in, the most important thing is what quality it will have in an already “finished”, rendered form. Therefore, it is especially important in the initial stage to pay attention to the correct selection of the video format for YouTube, so that later it is not too late.

Everything that will be written in this article is based on my personal experience. The article will be written in plain text, without all kinds of unnecessary terms and definitions, that is, in simple and understandable language.

Since everything is learned in comparison, special attention will be paid to comparing video formats with each other. In the article you will learn about the pros and cons of the three most popular video formats, and towards the end I will conclude which video format is the best for Youtube.

Like my guinea pig, I will take a Minecraft video at 1920 x 1080 resolution, 1 minute and 15 seconds long and 29,970 frame rate, recorded with Fraps in AVI format. That is, a “clean” video for experiments.

I will process (render) the video in the Sony Vegas Pro program.

The technical characteristics of the equipment in which I will carry out the experiment are the following: AMD Phenom II X4 945 processor, 4.0GB RAM, AMD Radeon HD 7800 Series (HD 7850).

What are video codecs and audio codecs?

What are video codecs and audio codecs?

video formats

You probably encountered a problem when the player refused to open a file, a dark screen was displayed while viewing, or the video played without audio. This happens when there are no codecs on the device. Also, errors can occur when using outdated equipment. Let’s take a look at how to solve the problem and install compatible video codecs for Windows 7 and other versions of the operating system.

video formats

What are codecs?

The name “codec” is a combination of the words “encoding” and “decoding” (co / dec). Technically, this is software used to compress and decompress a digital media file (music or video). They are needed to compress video, image and sound files to the smallest size so that the file takes up less space and is faster to transfer over the Internet. Windows Media Player and other programs use codecs to play multimedia files.

Sometimes they get confused with the video format or container. But a media container is a collection of files that stores data compressed by a video codec. AVI movie is a container that contains multimedia files encoded with XviD, DivX or MPEG-2.

How do codecs work?

Codecs are used to change media format or reduce file size for fast transmission over the Internet. They do the opposite, “reading” data from MP3 or other formats for playback. This is called unpacking.

The process of creating an encoded video file
The process of creating an encoded video file
There are two types of compression. Lossless codecs compress the original video at the highest quality settings. This can be compared to packing files in a ZIP file: after unzipping (when watching a recoded video), the output file does not differ from the original. These multimedia files are great.

Lossy codecs lose information to varying degrees, which leads to degradation of the quality of the processed media file. But they save a lot of space on your hard drive. Modern converters allow you to set optimal compression settings and minimize losses.

What codec should I choose?

If the required codecs are not found when playing media files, the player displays an error indicating the problem. It remains to find a solution on the Internet. However, the software does not always indicate the missing video codec.

The process of creating an encoded video file
Codec message is missing in Windows 10 Movies & TV Player
There are hundreds of options for different purposes: audio and video compression, media streaming, video conferencing, MP3 playback, screenshot. Let’s consider the popular codecs for watching videos and playing music files.

MPEG. MPEG-1 offers high quality video and creates MP3 sound that plays on all modern music devices without exception. MPEG-2 is the current video compression standard for DVD and Blu-ray discs. MPEG-4 provides better compression methods and smaller output video sizes.
H.264. The most popular option for HD video, which can use lossy and lossless compression. H.264 is 2 times more efficient than MPEG-4 and produces a smaller file with smoother playback. H.264 is used for web video and Blu-ray recording.
XVID / DIVX. DivX is a commercial codec, XviD is an open source alternative. DivX can compress long video segments into small sizes while maintaining high quality.
HEVC. High-efficiency video coding (HEVC or H.265) is a new compression standard. This “cousin” of H.264 makes even better use of its compression algorithms. The codec is only gaining popularity and is not supported by all programs.
How do I install and run codecs?
You do not need to download the codecs separately. There are many packages that contain the necessary audio and video codecs. The most popular variant of the K-Lite Codec Pack. It is distributed free of charge in various trim levels, from basic to advanced, and includes Media Player Classic.

The 5 most popular video formats

The 5 most popular video formats

Video File Formats

Certainly, it is impossible to give a simple answer as to which video format is the best. But you can offer users a choice by listing various popular extensions, their advantages and disadvantages.

Video Formats

AVI. This is the most popular container developed by Microsoft. This type of file can store audio, video, text, and graphics at the same time. The main advantage of AVI is that it is compatible with almost all popular players and modern devices.

MKV. Also known as “Matroska”. It is also a container that can include videos, audio, subtitles, and animated menus. In part, this format is similar to AVI and most of the time it plays smoothly on a PC. But if you downloaded a movie in this format and want to watch it on TV, prepare yourself for a nasty surprise. You most likely cannot do this, because this extension is not readable by most TV models. .

MOV. The best video format for macOS. The video on it is recorded from cameras and digital cameras. In some cases, to open video files of this format, users must install an additional QuickTime Player on their PC.

FLV. This format is common on video hosting sites like RuTube, YouTube, Google Video, and others. The advantage of these videos is that even at low bit rates, they are of good quality. On older PCs, it is sometimes difficult to reproduce this format.

VOB. It is an extension of the container, in which several audio and video streams, as well as subtitles and menus, can be collected at the same time. Most of the time VOB is used when converting video to DVD.

What is the best format to save the video?

What is the best format to save the video?

Video File Formats

To reduce the “weight” of the video, various video formats are created using different compression algorithms. Thanks to this technology, a video file can be compressed hundreds of times without loss of image and sound quality.

Video Formats

Today, in addition to the widespread DVD video format, there are many types of video formats that differ in video encoding method and file size.

DVD video
DVD video playback requires a DVD drive and an MPEG-2 decoder (that is, a consumer DVD player with a hardware decoder or a computer DVD drive and a software player with a decoder installed). DVD movies are compressed using the MPEG-2 algorithm for video and various formats (often multi-channel) for audio. The compressed video bit rate (bit rate) ranges from 2000 to 9800 Kbps, often variable (VBR). The standard video frame size of PAL standard is 720×576 pixels, NTSC standard is 720×480 pixels.

It can be viewed on a DVD player and computer, as well as smart devices.

MPEG-2
In reality, MPEG-2 is not just a digital format, but a group of standards used to encode and compress video and audio data. It is most often used to process video intended for DVD recording, as well as to organize the transmission of a multimedia transmission through digital television channels. MPEG-2 encoded videos typically play at around 25-30 frames per second. Compression of the audio backing frames can be performed on multiple channels.

It can be viewed on the computer and on smart devices.

MPEG-4
The MPEG-4 format was created in 1998. The purpose of its creation was the prospect of greater compression of digital audio and video, so that an MPEG-2 movie fits on a DVD disc, but the same movie in compression format MPEG-4 fits freely on a CD, the capacity of which is 6 times less.

The MPEG-4 format, like MPEG-2, stores only the frames in which the image in the frame has changed greatly. But this format does not store intermediate frames, such as MPEG-2. Instead, the MPEG-4 file stores data about changes (also about expected changes) in the image between two control frames (key). Information received about changes can be compressed in the same way that the file is compressed by programs designed to archive data.

This format has a large number of varieties and is used in various video playback devices.

MPEG-4 is an international standard approved by ISO, the international standards organization. It is usually used to compress digital audio and video, for streaming (video streaming), movie recording, in video telephony and streaming, in a word, where digital video and audio compression is actively used.

It can be viewed on the computer and on smart devices.

Windows Media
This format (Windows Media) was developed by the well-known company Microsoft and is intended to store compressed audio and video. This compression format is capable of providing high quality video and sound, which in some cases exceeds the quality of DivX and MPEG-2, but is basically identical, and this is with a less complex compression algorithm.

Another advantage of this codec is that all the necessary software (codecs, decoders) is already installed in Windows operating systems, making it easy for users to find and install software and easily view it in the built-in Windows player: Windows Media Player or devices. smart.

Containers
Many people confuse concepts like “container” and “format” of a file. Often in my environment, phrases like “AVI file format” fly by. This expression is not entirely correct, although AVI is a long-standing file format. But files with the AVI extension can contain uncompressed video of various formats: MPEG-4, DV, DivX, Xvid, and of course MPEG-1 and MPEG-2. Also, the AVI format can only contain audio. This tells us that AVI files are containers for content in various formats.

A container is a file that has some kind of extension that is used to store analog information converted to digital format. Some containers store service information. For example, a video file can include captions that are inherently not part of the video image, but only plain text. Many players have a feature to enable and disable the display of titles in the frame. Summarizing, we can conclude that a container is a file of a certain

What is video format and which one is better?

What is video format and which one is better?

Video format

Digital video is increasingly included in our lives, and if a few years ago users were limited to watching movies and videos on the Internet, now these same users create video content themselves, and in such quantity that even film studios Hollywood couldn’t. Sound.

video format

Private video clips have filled social media Vkontakte, Facebook and now Instagram, Youtube video hosting is packed with newly created video channels and gigabytes of video uploaded to them.

Thanks to modern devices and software, it has become as easy as possible to work with video: editing, pasting, layering sound, as well as converting from one format to another, all of this is now done literally in a few clicks and does not require the user has extensive knowledge of the technical part of the process itself … Perhaps, if that requires a little excursion, then these are video formats like MP4, AVI, WMV, MOV, as well as MKV (M2TS). Next, we will talk about what a video format is and take a closer look at each of them.

What is the video format?
The video format is the structure of the video data, how it is stored on the memory card, and with which video codecs it is encrypted. Depending on the format: MP4, AVI, etc., the structure of the video files may differ significantly from each other. The structure is a container for the separate storage of audio, video, and text data, as well as service metadata. Some video formats, in their structure, can store several audio or video tracks, with different quality and sound. When watching, using a video player, the user can select one or another track to play (for example, in Russian or English).

video file structure

All data, both audio and video, is encoded with special audiovisual codecs, such as AAC and H.264. Depending on the quality of the sound and video, the size of the file, as well as the resource requirements of the device on which this file is played, may change.

Let’s look at various video formats and find out which video format is better, for this we will compare video formats on three parameters: quality, processing (playback) speed, and video file size.

All video formats
AVI
The oldest presented format is a Microsoft development, it supports multi-streaming audio and video, it can contain data encoded by various video codecs. The main advantage is video playback on low-power devices, achieved due to the low compression ratio, from which the second advantage arises – good quality. However, the video file size is poor.

Video processing speed: 8 points (high);
Video file size: 1 point (low score);
Video quality: 8 points (good).
Overall score of 17 points.

MP4
It stands for MPEG-4 Part 14 and it is one of the most common formats. Today it is difficult to find a video device or video application that does not support this format.

Video processing speed: 6 points (average);
Video file size: 6 points (average);
Video quality is 7 points (above average), during viewing, you may notice “apostrophes”, changes in shadows and contrast.
The total score is 19 points.

WMV
Another Microsoft development, the format that replaced AVI at the time, is proprietary and used only in the Windows operating system, but it is also quite widespread. The main advantages are the small file size and high video quality, while this format is quite demanding on device resources due to the high degree of data compression.

Video processing speed: 2 points (average);
Video file size: 8 points (average);
Video quality is 8 points (above average), during viewing, you may notice “apostrophes”, changes in shadows and contrast.
The total score is 18 points.

Conclution
We found out what video formats are, what they are and what they consist of, and we also examined some of them, comparing them in more detail according to three main criteria. In the benchmarks, the title of the best video format to date is MP4, with an overall rating of 19 points. Acceptable video processing speed, good quality and average video file size. Obviously, it is thanks to these qualities that this format has gained such popularity among users. So, if you have AVI video that takes up a lot of hard drive space.

Which video format is the best?

Which video format is the best?

Video Format

At the moment, you have a large number of different options for storing and presenting information. There are many different video formats, each with unique characteristics. And although a modern video converter supports many formats at the same time, you must first find out which video format is better.

video formats

To convert any information into digital form, special programs are used – codecs. They create a special file – a container in which all the data is stored. You should not confuse these concepts, as they mean fundamentally different things.

A codec is a special computer program that converts a stream of data or a signal for later use. Codecs transform the information available to store it more optimally and compactly. In this case, the main structure of the file (container) remains the same, only the way the data is presented changes. The most popular codecs for video recording are: DivX, XviD, MPEG2, H.264, etc. If you decide to record a movie or, for example, create a slide show online, you must decide which video codec to use. Familiarity with the main codecs will help you determine which video format is best.

XviD is a modern MPEG4 codec. Allows you to obtain high definition images in dynamic scenes. Therefore, when choosing a codec, proceed from the characteristics and characteristics of the video file itself. This will allow you to understand which video format is best for a particular case. Unlike DivX, XviD is free software released under the GNU license.

DivX is one of the most popular video codecs. Provides high-quality images. The files converted with this codec are small and can be viewed on almost all modern DVD players. As of the fifth version, you paid for encoding.

H.264. Compared to the two previous video codecs, H.264 is more efficient and offers higher compression rates without compromising on quality. However, as a general rule, this codec is not available on the computer initially and must be installed additionally.

MPEG2 is a popular video standard that is actively used in digital television to provide high-speed information transmission. In addition, the MPEG2 codec is used when recording DVD discs, as well as in video compression systems.

On the Internet, you can find compressed files using a wide variety of codecs, both popular and rare. Quick and convenient it will allow you to open and convert videos of any format.

The codecs then convert the information into a special file called a container. A container is a kind of shell in which the information converted by codecs is stored digitally. The container structure is heterogeneous and includes several components: video stream, audio stream, various additional information (file information, titles, etc.). Therefore, the container itself cannot convert information, it only serves to store it. The most common containers are AVI, TS, MP4, MKV. Let’s look at some of them in more detail to answer the question, which video format is the best?

Video formats and video standards

Video formats and video standards

Video file formats

First, let’s decide the video standards. They should be taken into account when creating a video movie or video.

Video formats

PAL and NTSC standards
PAL is a video standard for analog color television used in Europe and Russia: 720×576 video size, 25 fps (25 frames per second).

NTSC is a standard for analog color television, developed in the USA, with a resolution of 720×480, 29.97 fps.

There is also the SECAM standard developed in France.

When creating a video in the editing program, converting it, burning it to a disc, make sure that the PAL standard is selected in our settings (if you live in Europe). Learn more about video standards.

At the time of writing this article (2010) this was very relevant, but now analog television is actively being replaced by digital and will soon be completely supplanted.

VHS – Analog Video is the format of video tapes, which was (and still is) seen on the VCR.

DV (Digital Video) is a video format jointly developed by the world’s leading video companies for digital recording. This format has a low video compression ratio (5: 1) and provides high quality video recording. In this format, video is recorded with MiniDV cameras.

The DV format is characterized by a large video stream and consequently has a large output video file. An hourly recording on a MiniDV cassette will have a volume of approximately 12-13 GB, or 1 minute – 200 MB.

The resulting video must be compressed for later viewing on a computer, projector, DVD player, on the Internet. Those. From the resulting high-quality video, we can obtain any format we need with the appropriate quality.

Attention! It should not be confused with the DVD (Digital Video Disc – DVD), a disc with digital information, what we call in the life of the DVD-ROM.

AVCHD – high definition video format, means: advanced video coding – advanced video coding, HD – high definition – high definition. This is the most modern format used in HD cameras. More >>

Compression standards
MPEG is one of the main compression standards. The abbreviation MPEG (Moving Pictures Expert Group) is the name of the international committee that develops this compression standard. Its varieties:

MPEG-1 – a compression format for compact discs (CD-ROM). The video quality is the same as that of a normal VCR, the resolution is 352×240, a disc with a movie in this format is usually designated as VCD (VideoCD). It is rarely used now.

MPEG-2 is a format for DVD, digital television. In this format, video is recorded with DVD, HDD and Flash cameras.

MPEG-3: not currently used. Do not confuse it with MP3 (MPEG Audio Layer 3) – audio compression technology.

MPEG-4 is a format obtained using the popular DivX, XviD, H.264, etc. codecs. It is often simply called MP4. It reduces the video stream even more than MPEG-2, but the picture is of decent quality, so this format is compatible with most modern DVD players. Of particular note is the high-quality video compressed with the latest-generation H.264 codec.

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HD (high definition) is a high definition format, a new format for high definition images. Currently, two varieties are used: with a resolution of 1280×720 and 1920×1080, both are designed for a frame with an aspect ratio of 16: 9 and a square pixel.

There is also the so-called anamorphic version of HD video with a resolution of 1440 x 1080 and an aspect ratio of 16: 9, which is explained by a rectangular pixel (1.33 aspect ratio).

Recently, most consumer cameras have been recording in HD format based on the MPEG-2 codec. The video quality is high, but to watch HD videos, you need to have the appropriate display equipment (for example, an LCD or plasma TV with a large diagonal), otherwise you will not be able to appreciate the video quality (watch and edit HD videos).).

Video file extensions
AVI
AVI (Audio-Video Interleaved) is an extension of a large number of video files, but it is not a format or codec. It is a container developed by Microsoft that can store 4 types of transmissions: video, audio, text and midi.

This container can contain video of any format from mpeg1 to mpeg-4, sounds of different formats, any combination of codecs is possible.

What is video format and which one is better?

What is video format and which one is better?

Video File Formats

If you went in and read this text, it is likely that you have already encountered the difficulties of video playback and the concept of video format. In this article, I would like to highlight common questions about what is a video format, what formats are there, and what is their difference, as well as give advice on how to choose the most convenient format to store your video.

Video formats

Generally speaking, a video file is a set of still images that switch between each other at a certain frequency. Each image is a separate video frame. This is true when it comes to uncompressed videos. These video files take up a lot of disk space and it doesn’t always make sense to store them. And it makes sense when the video is of optimal quality and size. We can achieve this by using the desired format.

What is the video format?

The video format is determined by two parameters: a container file (in which the recording is stored) and the codecs (used to process sound and images)

What is a container file?

Consider the video recording process on any digital video camera. A video camera records sound and video in separate sequences (tracks), encoding each of them with a special program: a codec. Then both tracks are put into a special file, the same container file, where they are given a description. This information will further help the media player to correctly synchronize the image and sound when playing a video.

What is a codec?
A codec is a program that compresses when recording and decompresses multimedia information during playback: audio, video, etc.

So how are the formats different?

The content of the container file. For example, you can put multiple audio tracks and subtitles in an AVI container. And in the MKV container, you can pack whatever you want: any number of video and audio tracks, animated and test subtitles, fonts for them, and much more.

Codecs used. Despite the wide variety of codecs, each format is “friendly” or compatible only with certain audio and video codecs.

For example, an MPEG container only allows video compressed with MPEG-1 or MPEG-2 codecs. But its younger cousin, the MP4 container, is less demanding on connections: here the choice of codecs will be wider.

Many others stem from these two basic differences:

File size
video resolution
the ability to play videos online
picture quality
other…
There are formats that produce ultra-clear images and great sound, but take up a lot of disk space, and there are formats that cannot boast of video image quality, but take up very little space. Therefore, to the question: “Which of the video formats is better?” – everyone must answer for themselves. Depending on the characteristics of the device on which the movie or clip will be viewed, the best quality, the “clearest” or, for example, the most common format may be the best.

We recommend that you choose for yourself several “on duty” formats, which will be adapted to each one according to your needs. Here are the format guidelines for different storage locations.

Video for online storage:
YouTube, Vk, Facebook, Vimeo
Please use MP4 format with H.264 and AAC codecs. This setting provides the highest video quality with the smallest file size.
Other places
Most modern sites are “compatible” with MP4, FLV, AVI, and WebM, so choose one of them.
Video storage on computer:
If you have a powerful computer (see the specs below), protect your recording in MKV or MTS (M2TS) and enjoy excellent picture and sound quality
Intel, AMD (or compatible) processor with a frequency of at least 1 GHz.
1280×1024 screen resolution, 32-bit color (or higher).
1 GB of RAM for Windows XP, 2 GB for Vista, Windows 7 and 8.
NVIDIA® graphics with CUDA ™ technology support.
If your computer does not meet the above specifications, save the video with a video resolution of no more than 960×540 pixels in MP4, AVI, WMV format if it is Windows OS and MOV or MP4 if you have Mac OS X.
Video for storage on a mobile device:
Convert video for mobile phone with video converter. I recommend FormatFactory. It has many presets for popular models and a simple interface to help you convert your videos to the format you want.

Personally, I think that you should focus on popular video hosting sites like YouTube and Vimeo anyway, and compress videos with compression parameters similar to what these two giants use at home.