Video format for Instagram: how to choose the right one and upload it to your account
Videos on Instagram are a new trend that is used not only by ordinary users, but also by business accounts. Now you can record, edit and upload videos of any length, as long as you apply the correct video format for Instagram, as well as broadcast live and communicate with your subscribers.
You probably use Instagram, right? Okay, it’s great when you can share a stunning sunset photo, funny video, or new selfie with your friends and family right now.
Professional SMMs point out that full video accounts are gaining popularity faster and allow bloggers and business accounts to gain a large number of subscribers in a few months.
Also, many bloggers and business profiles make money by recording videos on various topics or by posting commercials to their accounts.
Pros and cons of video content on Instagram
Instagram users are posting more and more videos instead of photos. And there are several reasons for this:
With the help of video, you can show your product or service in all its glory, familiarize users with your business as closely as possible.
Video content allows you to effectively close objections.
Video posts get more views, likes, and saves than similar posts with photos.
Users are more likely to trust video reviews than reviews written in text or posted in photo format.
Video responses to stories are gaining popularity – this is how you can demonstrate your expertise to subscribers.
Videos bring variety to the content plan – you can upload serious videos as well as ask bloggers for funny vines, this is popular and has a good response from Instagram audience.
But what about the difficulties in using Instagram videos? They are there? Let’s see:
Before you shoot a video, you need to think about the theme and plot.
The video must be of high quality: with good image and sound. It should have an interesting plot. Well, the video should be useful to your target audience.
To download a video, you must select the appropriate format.
Instagram video formats
instagram compatible video formats
If you recorded a video on your phone, then there should be no problems with your post. However, modern users tend to record high-quality content, that is, good quality photos and videos, using professional equipment. In this case, Instagram may refuse to post due to video format issues.
For tape
First, let’s talk about uploading a video to the main source – how long the video should be and what the resolution should be.
The following requirements apply to a horizontal roller:
600 * 315 pixel size;
optimal aspect ratio 1.9 to 1;
the choice of format is at your discretion;
the maximum video size should not exceed 4 GB;
the duration of the video is not more than one minute.
For a square video:
600 * 600 pixel size;
aspect ratio 1 to 1;
the choice of format is at your discretion;
the maximum size of a video clip must not exceed 4 GB;
the duration of the video is not more than one minute.
For vertical video:
the size is 600 * 750 pixels;
the aspect ratio is 4: 5;
the choice of format is at your discretion;
the maximum video size should not exceed 4 GB;
the duration of the video is not more than one minute.
Instagram users love high-quality content, so it is important to keep track of the parameters of the video that is posted. You can improve the video quality for Instagram. Just shoot in a higher resolution.
We recommend choosing the H.264 codec for videos on Instagram. This will help keep quality high and reduce file size.
Video format for Instagram: how to choose the right one and upload it to your account Video format for Instagram: how to choose the right one and upload it to your account
Video format for Instagram: how to choose the right one and upload it to your account
When choosing a vertical format for your video, remember that it is not entirely suitable for Instagram.
Why?
It is not very convenient for users to like or leave comments, since such a video takes up almost the entire screen of the user’s mobile device or tablet.
Let’s summarize. The minimum resolution for horizontal videos is 600 * 315 pixels, for squares – 600 * 600, for verticals – 600 * 750. The maximum resolution for Instagram videos is 1080p.
For stories
Users of this popular global network love short videos on Instagram Stories. What are the requirements for them?
only vertical video format with an aspect ratio of 9:16;
the maximum size of a video does not exceed 4 GB;
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