WHAT ARE THE CORRECT SETTINGS TO UPLOAD VIDEOS TO SOCIAL MEDIA?
More than an article, this is a real list of useful technical specifications to always have on hand in case of need.
So here are the characteristics that a video must have in order to be uploaded in the best way on YOUTUBE, IGTV, INSTAGRAM and FACEBOOK.
Videos must be in MP4 format if loaded from WINDOWS or ANDROID platforms, while they can be loaded in both MP4 and MOV from MAC or iOS.
YOUTUBE
Video Features: H.264 video compression, progressive scan (non-interlaced), high profile, 2 consecutive B frames, GOP closed. GOP equal to half the frame rate, CABAC, no limit required for bit rate, 4: 2: 0 chroma subsampling.
Video format: MP4 container ideally with Moov Atom at the beginning of the file (Quick Start), no edit list
Audio: AAC-LC or Vorbis format audio compression, 96 kHz or 48 kHz sample rate
Frame rate: 24, 25, 30, 48, 50, 60 frames per second (other frame rates are also accepted).
Resolution and aspect ratio: The standard aspect ratio for using YouTube on the desktop is 16: 9. When videos of different aspect ratios are uploaded, the player automatically resizes. (recommended: 1920 x 1080)
Interlaced content must be deinterlaced before loading.
To view newly uploaded 4K videos in 4K, you must use a browser or device that supports the VP9 standard.
IGTV
Video Characteristics: High Profile Preferred H.264 or VP8 Video Compression, Square Pixels, Fixed Frame Rate, Progressive Scan
Video format: .mp4 container ideally with Moov Atom at the beginning, no edit list
Audio: Audio compression in AAC, Vorbis format, 128 kbps + preferred
Video length: 15 seconds to 10 minutes (accounts with multiple followers and verified accounts can upload videos up to 60 minutes long, but must do so from a computer).
Resolution: Videos must be vertical (not horizontal) with an aspect ratio of 9:16 and a minimum resolution of 720 pixels. (recommended: 1080 x 1920)
File size: The maximum file size for videos under 10 minutes is 650MB. The maximum file size for videos up to 60 minutes is 3.6 GB.
The recommended dimensions for cover images are 420 x 654 pixels (1: 1.55 ratio). Currently, it is not possible to edit the cover image after uploading it.
Video Characteristics: High Profile Preferred H.264 or VP8 Video Compression, Square Pixels, Fixed Frame Rate, Progressive Scan
Video format: .mp4 container ideally with Moov Atom at the beginning, no edit list
Audio: Audio compression in AAC, Vorbis format, 128 kbps + preferred
Video length: maximum 60 seconds
Minimum resolution: 600 x 315 pixels (1.9: 1 horizontal), 600 x 600 pixels (square), 600 x 750 pixels (4: 5 vertical)
Recommended resolution: 1080 x 1350 or 864 x 1080 (4: 5), 1080 x 1080 (1: 1)
File size: up to 4GB maximum
Frame rate: maximum 30 fps
Transmission speed: There is no limit for the 2-pass encoded transmission speed if the file does not exceed 1 GB. Alternatively, 8 megabits per second for 1080 pixels and 4 megabits per second for 720 pixels.
Video features: Video compression in H.264 format
Video format: .mp4 container
Audio: Audio compression in AAC format
Maximum resolution: 1280 x 720 pixels
Bit rate: 1.5 mbits in HD, 250 kbits in SD
Facebook cover format: 820 x 462 pixels
Sponsored video format: 576 x 720 pixels (4: 5)
Hoping that this article is useful to you, I will update it every time the specifications required by the different social networks change so that it is always useful.
