Video and audio ad production: is there a difference?
Since audio ads and video ads are different types of content, the process for creating them is slightly different. This is also true for dubbing, but not entirely. And today we tell you why.
Technical highlights
Generally, all the difference comes down to glitches – the most common sample rate when recording an audio track to copy video is 48 kHz. You can work with others, of course, but you have to remember that few video codecs work with an audio sample rate of 44.1 kHz. There are some other nuances of video advertising production that are well known to technical specialists (for example, the characteristics of the same frequency processing), and if they are all observed, the quality of the sound series will be the best.
With audio clips, everything is a little easier, but in this case, the quality of the final material will depend directly on the professionalism of the announcer and the sound engineer.
There are no subtle nuances in video ads – everything is important, from the choice of microphone to the nuances of voice processing.
There are no subtle nuances in video ads – everything is important, from the choice of microphone to the nuances of voice processing.
If we talk about the frequency of sound, then audio advertising is as open as possible for experiments: record the voice of the announcer at a whisper frequency: 100 Hz (for men) or 120 Hz (for women), and video it will inspire more confidence. The 2.4 kHz frequency is subconsciously perceived as alarming and is a great way to attract attention at times. And sound at a frequency of 15 kHz can attract the attention of young people without disturbing the elderly, since the former are susceptible and the latter are not.
Psychoacoustics opens up wide opportunities for creating audio advertising
Psychoacoustics opens up wide opportunities for creating audio advertising
These examples are the simplest “tricks” in psychoacoustics, with which you can “pump” your audio ad to achieve the desired effect.
However, all of this doesn’t mean that audio plays the last role in video ads.
Visual and sound range: two parts of a single whole
Yes, these parts are not at all equivalent, however a fly in the ointment (in our case, poor quality sound) is more than enough to ruin the whole barrel of honey (the impression of a perfect visual series). In other words, video advertising is a product that consists of a large number of ingredients, and if you don’t pay enough attention to each of them, you won’t get a really “tasty” video. It’s like making a complicated dish but forgetting to add salt to it. Or put on a tux and sandals – you won’t be sent to jail for this, but the effect will be unexpected, and of course not with a plus sign.
Everything in the video should be fine: both visual and sound
Everything in the video should be fine: both visual and sound
There is a difference?
I mean, does it matter where in the future you plan to play our video: on TV, YouTube, radio, or even on your personal blog? The answer may surprise you, but generally, no. Video is audio: the distribution channel is not important, only the format of the content itself is important: visual or auditory. The sound and video recording studio will take care of the rest on its own.
In other words, the difference exists only for the technical specialists, but for the client and other artists there is simply no difference.
