VIDEO SIZES FOR YouTube, Instagram, Facebook
Facebook Video Specifications
Facebook video is being used more and more every year, so it’s no wonder why so many marketers are looking for the right Facebook video sizes and formats. According to WordStream, approximately 45% of users watch at least an hour or more of Facebook or YouTube videos in a week.
The challenge for marketers is that there are many videos that can be posted on Facebook. Each video format has different sizes and specifications, which can be confusing as to whether you are downloading the correct format or not. My guide on video sizes and formats will help you prepare your Facebook ads correctly.
Video in publication (horizontal and vertical)
VIDEO SIZES FOR YouTube, Instagram, Facebook IN 2020
This is the most common type of video on Facebook. The video is published in group posts or personal pages. This video can be posted by brands or your friends.
Video guide
Recommended video sizes are 1280 x 720 for horizontal and vertical.
The minimum width is 600 pixels (depending on the aspect ratio) for both horizontal and vertical orientations.
The aspect ratio of the landscape is 16: 9.
Vertical aspect ratio 9:16 (if the video contains a link, aspect ratio 16: 9).
The mobile phone displays video in both formats with an aspect ratio of 2: 3.
The maximum file size is 4 GB.
Recommended video formats:. MP4 and. MOV.
The maximum length of the video is 240 minutes.
The maximum number of frames is 30 per second.
Limits on the number of characters
Maximum number: 2200 characters.
Recommended: 90 characters (if using a link).
Title: 25 characters.
Link description no more than 30 characters.
360 degree video
VIDEO SIZES FOR YouTube, Instagram, Facebook IN 2020
360-degree video on Facebook allows users to get a full 360-degree view by scrolling the web, tapping or rotating the device on their mobile phone. This format is displayed organically in feeds, but often gets “priority” in the Facebook feed.
Video guide
The maximum dimensions are 4096 x 2048 px.
Minimum width 600 pixels (depends on aspect ratio).
The aspect ratio of 360 is 2: 1.
The maximum file size is 1.75 GB.
Recommended video formats:. MP4.
The video should not be longer than 40 minutes.
The maximum number of frames is 30 per second.
Limits on the number of characters
Maximum number: 2200 characters.
Recommended: 90 characters (if using a link).
Title: 25 characters.
Link description no more than 30 characters.
Features of Facebook video ads
There are now more than 5 million advertisers on Facebook. Every type of Facebook video ad is different, so let’s take a look at the sizes and formats for each type of video you can create.
Desktop News (horizontal, square and right column)
VIDEO SIZES FOR YouTube, Instagram, Facebook IN 2020
Similar to public videos (for posting), the Facebook Desktop news feed link is placed in user feeds and can be horizontal or square. Facebook doesn’t show portrait-style video ads, instead it uses a square format.
You can also create this type of video to display on the right column of Facebook. Although the video in the right column is much smaller, its dimensions should be the same as the video for the feed.
Video guide
Recommended video sizes are 1280 x 720 for horizontal and square.
Minimum dimensions 600 x 315 (1.9: 1 horizontal) or 600 x 600 (square).
The aspect ratio of the landscape is 16: 9.
The square aspect ratio is 1: 1.
The maximum video file size is 4GB.
Recommended video formats:. MP4 and. MOV.
The maximum length of the video is 240 minutes.
The maximum number of frames is 30 per second.
Limits on the number of characters
Maximum number: 2200 characters.
Recommended: 90 characters (if using a link).
Title: 25 characters.
Link description no more than 30 characters.
Characteristics of Instagram videos
Instagram launched video on its platform in 2013 and was quickly successful enough to launch video ad opportunities in 2015. Since then, nearly 71% of organizations use Instagram to better engage with their audience.
