{"id":555,"date":"2019-09-15T19:36:07","date_gmt":"2019-09-15T19:36:07","guid":{"rendered":"http:\/\/mp4gain.com\/mp4gain\/?p=555"},"modified":"2019-09-15T19:36:07","modified_gmt":"2019-09-15T19:36:07","slug":"characteristics-of-videos-on-facebook","status":"publish","type":"post","link":"https:\/\/mp4gain.com\/mp4gain\/characteristics-of-videos-on-facebook\/","title":{"rendered":"Characteristics of videos on Facebook"},"content":{"rendered":"<p>NOTE: the information we comment below are for videos that are not 360\u00ba or broadcast live.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mp4gain.com\/mp4gain\/characteristics-of-videos-on-facebook\/#TECHNICAL_CHARACTERISTICS\" >TECHNICAL CHARACTERISTICS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mp4gain.com\/mp4gain\/characteristics-of-videos-on-facebook\/#FORMATS\" >FORMATS<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"TECHNICAL_CHARACTERISTICS\"><\/span>TECHNICAL CHARACTERISTICS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is recommended to use the H.264 codec to obtain an MP4 format.<br \/>\nAs for the dimension, it is recommended that it be 720p (720px both wide and long, that is, square in shape).<br \/>\nThe video may have a maximum speed of 30 frames per second (30 fps). If a video is uploaded in a format greater than 30fps, Facebook will reduce it at this speed.<br \/>\nAs for the sound of the video, it is better to opt for stereo sound with a range of 44,100 Hz (44.1 kHz).<\/p>\n<p><a href=\"http:\/\/mp4gain.com\/mp4gain\/wp-content\/uploads\/2019\/09\/facebook-video.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-556\" src=\"http:\/\/mp4gain.com\/mp4gain\/wp-content\/uploads\/2019\/09\/facebook-video-300x180.jpg\" alt=\"Facebbok Videos\" width=\"300\" height=\"180\" srcset=\"https:\/\/mp4gain.com\/mp4gain\/wp-content\/uploads\/2019\/09\/facebook-video-300x180.jpg 300w, https:\/\/mp4gain.com\/mp4gain\/wp-content\/uploads\/2019\/09\/facebook-video-768x461.jpg 768w, https:\/\/mp4gain.com\/mp4gain\/wp-content\/uploads\/2019\/09\/facebook-video.jpg 1000w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FORMATS\"><\/span>FORMATS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook recommends using the MP4 or MOV format (of the two, to curl the curl and as we mentioned in the \u00abTechnical characteristics\u00bb, better MP4) but here we show a complete list of the video formats that can be uploaded:<\/p>\n<p>3g2 (mobile video)<br \/>\n3gp (mobile car video)<br \/>\n3gpp (mobile video)<br \/>\nasf (Windows Media video)<br \/>\navi (video AVI)<br \/>\ndat (MPEG video)<br \/>\ndivx (DIVX video)<br \/>\ndv (DV video)<br \/>\nf4v (flash video)<br \/>\nflv (flash video)<br \/>\nm2ts (M2TS video)<br \/>\nm4v (MPEG-4 video)<br \/>\nmkv (Matroska format)<br \/>\nmod (video MOD)<br \/>\nmov (QuickTime Movie)<br \/>\nmp4 (MPEG-4 video)<br \/>\nmpe (MPEG video)<br \/>\nmpeg (MPEG video)<br \/>\nmpeg4 (MPEG-4 video)<br \/>\nmpg (MPEG video)<br \/>\nmts (AVCHD video)<br \/>\nnsv (Nullsoft video)<br \/>\nogm (Ogg multimedia format)<br \/>\nogv (Ogg video format)<br \/>\nqt (QuickTime Movie)<br \/>\ntod (TOD video)<br \/>\nts (MPEG Transport Stream)<br \/>\nvob (DVD Video)<br \/>\nwmv (Windows Media video)<\/p>\n<p><a href=\"http:\/\/mp4gain.com\/mp4gain\/wp-content\/uploads\/2019\/09\/84009588_fbook.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-557\" src=\"http:\/\/mp4gain.com\/mp4gain\/wp-content\/uploads\/2019\/09\/84009588_fbook-300x169.jpg\" alt=\"Facebook videos\" width=\"300\" height=\"169\" srcset=\"https:\/\/mp4gain.com\/mp4gain\/wp-content\/uploads\/2019\/09\/84009588_fbook-300x169.jpg 300w, https:\/\/mp4gain.com\/mp4gain\/wp-content\/uploads\/2019\/09\/84009588_fbook.jpg 660w\" sizes=\"auto, (max-width: 300px) 85vw, 300px\" \/><\/a><\/p>\n<p>To make sure the videos are of high quality, we can try the following:<\/p>\n<p>Add HD videos<br \/>\nReduce the size of the video.<br \/>\nReduce the file size.<br \/>\nKeep in mind that the duration and size of the video can affect its quality.<br \/>\nVideos must last less than 120 minutes. The file size must be 4 GB or less.<\/p>\n<p>With 4,000 million videos every day, Facebook has positioned itself as one of the main platforms to consider when it comes to video. But it is no accident.<\/p>\n<p>Mark Zuckerberg has long been able to see that audiovisual content was a diamond in the rough for small and large companies, so he wanted to start facing YouTube and began offering the possibility of uploading videos directly from Facebook &#8211; it&#8217;s very simple and you can find the option in the status update or in the &#8220;videos&#8221; tab of the platform.<\/p>\n<p>Just as a detail &#8230;<\/p>\n<p>Videos on Facebook get 2.5 times more views than videos on YouTube that are published on the platform.<br \/>\nWhat is this about? Why do videos on Facebook work better and even more if you upload them directly from the platform itself?<\/p>\n<p>For starters, that&#8217;s because uploading your own videos on Facebook instead of sharing them from other platforms such as YouTube or Vimeo guarantees you greater visibility, reach and interactions.<\/p>\n<p>That is to say, the native videos of Facebook are shown more on the walls and they are reproduced automatically, with which the number of reproductions increases and I also like them, the comments and the shares.<\/p>\n<p>In fact, those pages that usually upload videos to the platform on a regular basis achieve an improvement in the organic reach of nothing more and nothing less than 75%.<\/p>\n<p>All this makes Facebook a very powerful network in terms of video marketing and that publishing videos directly from Facebook becomes almost your main option within your video marketing strategy.<\/p>\n<p>In this sense, a SocialBakers study that analyzed more than 180,000 messages from 20,000 different Facebook pages revealed that:<\/p>\n<p>Native videos on Facebook are generating almost 80% of all video interactions on the platform.<br \/>\nSuch is the power of video marketing that BuzzFeed Motion Pictures has a team of 40 people to make its own high quality videos, and in fact through its video marketing strategy the company managed to increase the amount of monthly visits to its website. 2.8 billion to more than 7 billion in just one year. Of these, 33% came from Facebook.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NOTE: the information we comment below are for videos that are not 360\u00ba or broadcast live. TECHNICAL CHARACTERISTICS It is recommended to use the H.264 codec to obtain an MP4 format. As for the dimension, it is recommended that it be 720p (720px both wide and long, that is, square in shape). The video may &hellip; <a href=\"https:\/\/mp4gain.com\/mp4gain\/characteristics-of-videos-on-facebook\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Characteristics of videos on Facebook&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5996],"tags":[13159,13127,13116,13180,13122,13128,13124,13192,13200,13135,13137,13139,13148,13126,13115,13150,13121,13120,13145,13146,13142,13140,13144,13143,13141,13147,13160,13161,13163,13164,13162,13123,13170,13175,13172,13177,13179,13173,13171,13174,13176,13178,13187,13186,13182,13184,13183,13185,13181,13152,13191,13189,13188,13190,13130,13131,13197,13169,13198,13195,13194,13196,13199,13203,13201,13204,13202,13205,13207,13206,13119,13117,13118,13155,13156,13158,13154,13129,13125,13149,13157,13151,13153,13133,13134,13138,13136,13132,13165,13166,13193,13167,13168],"class_list":["post-555","post","type-post","status-publish","format-standard","hentry","category-videogain","tag-download-facebook-video-but-no-sound","tag-edit-facebook-video-after-posting","tag-facebook-about-video","tag-facebook-ads-during-video","tag-facebook-after-video","tag-facebook-cover-video-after-effects","tag-facebook-cover-video-after-effects-template-free","tag-facebook-from-video","tag-facebook-live-video-from-inside-the-eye-of-the-hurricane","tag-facebook-messenger-circle-around-video","tag-facebook-messenger-circle-around-video-icon","tag-facebook-messenger-rings-around-video","tag-facebook-preview-video-before-posting","tag-facebook-tag-video-after-posting","tag-facebook-video-about-fake-food","tag-facebook-video-ads-between-videos","tag-facebook-video-after-effects","tag-facebook-video-after-effects-template","tag-facebook-video-as","tag-facebook-video-as-banner","tag-facebook-video-as-cover","tag-facebook-video-as-cover-photo","tag-facebook-video-as-mp3","tag-facebook-video-as-profile","tag-facebook-video-as-profile-picture","tag-facebook-video-at-scale","tag-facebook-video-by-link","tag-facebook-video-come","tag-facebook-video-come-copertina","tag-facebook-video-come-immagine-profilo","tag-facebook-video-come-please","tag-facebook-video-disappears-after-upload","tag-facebook-video-downloader","tag-facebook-video-downloader-apk","tag-facebook-video-downloader-chrome-extension","tag-facebook-video-downloader-firefox","tag-facebook-video-downloader-free","tag-facebook-video-downloader-hd","tag-facebook-video-downloader-iphone","tag-facebook-video-downloader-private","tag-facebook-video-downloader-shortcut","tag-facebook-video-downloader-to-mp3","tag-facebook-video-for","tag-facebook-video-for-anniversary","tag-facebook-video-for-business","tag-facebook-video-for-cover","tag-facebook-video-for-download","tag-facebook-video-for-mp4","tag-facebook-video-for-profile-picture","tag-facebook-video-freezes-but-audio-continues","tag-facebook-video-from-download","tag-facebook-video-from-images","tag-facebook-video-from-photos","tag-facebook-video-from-youtube","tag-facebook-video-going-around","tag-facebook-video-going-around-2019","tag-facebook-video-in-background","tag-facebook-video-in-diretta-come-funziona","tag-facebook-video-in-hindi","tag-facebook-video-in-messenger-hack","tag-facebook-video-in-mp3","tag-facebook-video-in-powerpoint","tag-facebook-video-in-wordpress","tag-facebook-video-into-gif","tag-facebook-video-into-mp3","tag-facebook-video-into-mp3-converter","tag-facebook-video-into-mp4","tag-facebook-video-like","tag-facebook-video-like-app","tag-facebook-video-like-youtube","tag-facebook-video-of-you","tag-facebook-video-on-cover-photo","tag-facebook-video-on-messenger","tag-facebook-video-plays-but-no-picture","tag-facebook-video-plays-but-no-sound","tag-facebook-video-sound-but-no-image","tag-facebook-video-sound-but-no-picture","tag-facebook-video-stops-after-2-seconds","tag-facebook-video-stops-after-a-few-seconds","tag-facebook-video-stops-before-ending","tag-facebook-video-stops-but-audio-continues","tag-facebook-video-uploaded-but-not-showing","tag-facebook-video-uploads-but-wont-publish","tag-nasty-facebook-video-going-around","tag-nasty-facebook-video-going-around-2019","tag-new-facebook-video-going-around","tag-turn-facebook-live-video-around","tag-turn-facebook-video-around","tag-video-facebook-come-non-farli-partire","tag-video-facebook-come-scaricare","tag-video-facebook-from-url","tag-virus-facebook-video-come-eliminarlo","tag-visualizzazioni-video-facebook-come-funziona"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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TECHNICAL CHARACTERISTICS It is recommended to use the H.264 codec to obtain an MP4 format. As for the dimension, it is recommended that it be 720p (720px both wide and long, that is, square in shape). The video may &hellip; Continue reading &quot;Characteristics of videos on Facebook&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mp4gain.com\/mp4gain\/characteristics-of-videos-on-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"mp4gain.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mp4gain\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-15T19:36:07+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/mp4gain.com\/mp4gain\/wp-content\/uploads\/2019\/09\/facebook-video-300x180.jpg\" \/>\n<meta name=\"author\" content=\"R. 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