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Apple’s goal of betting on “spatial audio”, not lossless or high resolution<\/p>\n
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Apple’s “Apple Music” finally supports Hi-Res Audio, Lossless Audio, and Spatial Audio. First, let’s review the content<\/p>\n
of this ad. First of all, it is important that all the songs in the catalog, some 75 million songs, are not lossy. Lossless normal sound quality can be selected from 44.1 kHz \/ 16 bit to 48 kHz \/ 24 bit. It also offers lossless high resolution of up to 192 kHz \/ 24-bit.<\/p>\n
Furthermore, it revealed that it will distribute spatial audio using Dolby Atmos on Apple Music. Spatial audio is an immersive surround technology that Apple has been developing little by little for some time. Compatible with iPhone, iPad, Mac built-in speakers, and AirPods Pro \/ AirPods Max.<\/p>\n
We will add this many new services at once starting in June, but the price will remain unchanged and the monthly fee will be 980 yen (for the regular plan). Personally, what surprised me the most was this behavior on a large scale.<\/p>\n
\u25a0 Spatial audio is the “next dimension of audio”<\/p>\n
By the way, among these new services, Apple’s strongest launch was not high resolution or lossless, but spatial audio with Dolby Atmos. When looking at press release titles, spatial audio comes first and then all catalogs are lossless.<\/p>\n
If you show roughly the degree of stress on each track in proportion, it would be roughly 60% for spatial audio, 30% for lossless audio, and roughly 10% for high resolution. No, the high resolution may be lower. In the press release, it was only mentioned as a bonus, and I feel a bit lonely as a person involved in audio-related media.<\/p>\n
At the same time, the promotional video released within the Apple Music app also makes spatial audio + Dolby Atmos a huge draw as “the next dimension of audio after stereo.”<\/p>\n
Apple Music already has a promotional video for spatial audio<\/p>\n
The songs corresponding to spatial audio + Dolby Atmos have been announced as “thousands of songs” when they are released in June. It is said that it will steadily increase after that, but the absolute number is still small.<\/p>\n
On the other hand, lossless support covers all titles of around 75 million songs. In general, this has a greater impact on general users. And even more so because there is no additional cost.<\/p>\n
It seems unnatural to heavily appeal to spatial audio, but it makes sense given the corresponding hardware and other conditions.<\/p>\n
\u25a0 New AirPods do not<\/p>\n
announced There was a rumor that the new AirPods will be announced at the same time as the new Apple Music service this time. If the rumors were correct, I also wrote a column on how to achieve lossless audio and Hi-Res Audio streaming to AirPods.<\/p>\n
But this time, the new AirPods weren’t announced. Bluetooth streaming to existing AirPods is the same as before, and no new technology has emerged that takes advantage of high-quality, lossless sound. If you limit it to playback on iPhone + AirPods, there should be little benefit from the absence of losses.<\/p>\n
Not that much. If you use Apple Music on your Android smartphone, there is a high chance that you can play high quality sound with LDAC or aptX HD compatible smartphones and headphones. It will bother sending salt to smartphones, headphones, and helmets made by other companies.<\/p>\n
In the future, Apple believes that it is very possible that it will create a new technology to transmit lossless sound quality and launch AirPods with it, but so far nothing has been seen.<\/p>\n
\u25a0 Spatial audio enhances the value of AirPods<\/p>\n
On the other hand, for spatial audio, many of Apple’s flagship products such as AirPods and Beats earphones \/ headphones equipped with H1 or W1 chips, and the latest iPhone, iPad and Mac integrated speakers are used for playback.<\/p>\n
In particular, the point is that spatial audio can be used with headphones \/ earphones equipped with the W1 chip. Until now, AirPods Pro or AirPods Max equipped with the H1 chip were required to reproduce spatial audio, but this time, the compatible headphones will expand to the first AirPods equipped with the W1 chip at the same time.<\/p>\n
Of course, Apple will want to increase the profitability of Apple Music alone, but AirPods should be overwhelmingly bigger as a business. Some speculate that AirPods sales reached $ 12 billion in 2019. Increasing the added value would be judged to contribute to the overall profit expansion.<\/p>\n
Also, when considering the future, it is important to promote spatial audio + Dolby Atmos.<\/p>\n","protected":false},"excerpt":{"rendered":"